Did you hear?... Did Sanuk really invent the Trade Show Booth?

Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego.
Author:
Publish date:

Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego. We’ve edited out the standard PR corporate stuff to showcase the creativity.

After months of top-secret spreadsheet research, Sanuk has invented the Trade Show Booth, giving them a revolutionary new concept in sales.

“We were really looking for a new way to display our product for retailers,” says Sanuk President John Vance. Adding, “Then it just hit us. How about we design a small ‘display’ and place product on it. And, here is the really important concept. Have people, especially retailers, look at it.” Thus the Trade Show Booth was born!

Sanuk plans to display their Trade Show Booth in the San Diego Convention center during an action sports event cleverly titled, Action Sports Retail (ASR), from September 10 to 12. They have named their Trade Show Booth #1119.

Sanuk invites everyone in attendance to stop by. In this Trade Show Booth, Sanuk will showcase their Spring 2010 line of Sandals, award winning Sidewalk Surfers, and their exciting new category: the Tube Flop.

Rumors could not be confirmed if their next invention, something called the “Sales Representative,” would be ready in time for ASR.

SNEWS editorial applause for taking a creative angle toward a typically boring announcement --we’re going to be at a trade show…please come see us because we have product. No, Sanuk did not invent the trade show booth if you are still wondering. Sheesh! But, it did invent a new way of promoting business at a trade show. Nicely done, Sanuk!

--SNEWS® Editors

Related

Fitness: Did you hear?...

>> Star Trac has promoted three employees: Terry Woods is now director of product management (formerly senior product developer); Randy Bergstedt, formerly director of marketing, is now vice president of global marketing; and Paul Ireland is now vice president of North American ...read more

Fitness: Did you hear?…

For the week of April 5-11>> IHRSA released final show numbers from its 24th annual trade show, saying more than 7,600 attendees from 61 countries attended. For a detailed report on the trade show, check out our SNEWS® story on March 31, 2005, "IHRSA show '05: Jammed and jamming ...read more

Outdoor: Did you hear?...

>> This week the U.S. Senate will debate S. 2804, FY 2005 Interior Appropriations. Through these appropriations, funding for the National Park Service, Forest Service, Bureau of Land Management, Fish and Wildlife Service and other federal land and water agencies is established. ...read more

Fitness: Did you hear?…

For the week Oct. 26 to Nov. 1>> Have you seen the Tom Hanks movie, "The Terminal," where a visitor from a make-believe Eastern country gets held in the JFK airport because his country had a military coup while he was in the air and it basically doesn't exist? In the opening ...read more

Fitness: Did you hear?...

>> efi Sports Medicine is expanding its Gravity Training System quickly, including clubs in Australia and Europe. This month, it will debut at the Rimini Fitness Festival in Italy. >> The American Council on Exercise (ACE) has announced it has entered a strategic marketing ...read more

Fitness: Did you hear?...

>> David Salisbury will be leaving Hoist where he's been heading up marketing and PR for nearly two years. He will be taking on the role of marketing manager/West Coast for the legal firm of Fish & Richardson, working on business development and assisting the national office and ...read more

Outdoor: Did you hear?…

For the week of Feb. 22-28>> The Outdoor Industry Association's Capitol Summit is coming up April 13-14 and is an important event that all industry leaders should attend. OIA describes the event as the industry's best opportunity to influence policy and legislation that impact ...read more