Sometimes, a news release is just too funny, too creative, too well done just to have it tossed in among the many SNEWS® sees published each week. Such is the case with the latest release from Sanuk seeking to grab attention for its trade show booth and new products at the upcoming Action Sports Retailer show in San Diego. We’ve edited out the standard PR corporate stuff to showcase the creativity.
After months of top-secret spreadsheet research, Sanuk has invented the Trade Show Booth, giving them a revolutionary new concept in sales.
“We were really looking for a new way to display our product for retailers,” says Sanuk President John Vance. Adding, “Then it just hit us. How about we design a small ‘display’ and place product on it. And, here is the really important concept. Have people, especially retailers, look at it.” Thus the Trade Show Booth was born!
Sanuk plans to display their Trade Show Booth in the San Diego Convention center during an action sports event cleverly titled, Action Sports Retail (ASR), from September 10 to 12. They have named their Trade Show Booth #1119.
Sanuk invites everyone in attendance to stop by. In this Trade Show Booth, Sanuk will showcase their Spring 2010 line of Sandals, award winning Sidewalk Surfers, and their exciting new category: the Tube Flop.
Rumors could not be confirmed if their next invention, something called the “Sales Representative,” would be ready in time for ASR.
SNEWS editorial applause for taking a creative angle toward a typically boring announcement --we’re going to be at a trade show…please come see us because we have product. No, Sanuk did not invent the trade show booth if you are still wondering. Sheesh! But, it did invent a new way of promoting business at a trade show. Nicely done, Sanuk!