Did you hear?...Cybex, FreeMotion, Ivanko at Costco.com

Been to Costco.com or taken a look at the New Year's resolution fitness section lately? You'll find, of course, all the usual suspects...but take a closer look at the brands.
Author:
Publish date:

Been to Costco.com or taken a look at the New Year's resolution fitness section lately? Click here to take a look. You'll find, of course, all the usual suspects, including ellipticals, home gyms, weight sets, accessories and even "fitness rooms" -- all from the likes of Ironman, Marcy, Weider, Proform, Universal, LifeGear, Bowflex or Everlast. But take a closer look at the brands. Surprise…. On the list you also find a Cybex recumbent bike ($600 -- which we discovered is made by Lamar Health & Fitness with a license for the Cybex name), a FreeMotion Fitness Smith ($800) and an Ivanko Home Gym ($1,000). Yup, a home gym with the Ivanko name.

We checked out Ivanko.com and found no home gyms, but DID find a letter from a few months ago pointing out that an inexpensive dumbbell set with tiered rack with its name at Costco ("Powered by Ivanko," according to the box at the discount retailer) was being sold and manufactured under license by Impex Fitness Products and "should not be confused with the quality products offered by Ivanko." The letter went on to say that since the set was "not a genuine Ivanko product, the quality and accuracy of this product cannot be verified by our sales staff and we do not provide any technical product or warranty support."

Ivanko President Tom Lincir told SNEWS® the home gym was also manufactured by Impex under license, with Ivanko's approval. "We liked it," he said.  

Products in the brick-and-mortar stores may differ from those online, we have been told, so no guarantees what will be in your local Costco.

Related

Fitness: Did you hear?...

>> Settling into our seat last week on a flight home from D.C. for National PE Day lobbying (look for our upcoming story the week of May 11), we hear a hustle and bustle at the door. Olympic gold-medalist sprinter and long-jumper Carl Lewis is rushing in at the last second, also ...read more

Fitness: Did you hear?...

>> Katina Geralis, owner and founder of specialty retail group Leisure Fitness based in Delaware, is featured in the February 2004 issue of Delaware Today magazine (www.delawaretoday.com). The story, called "A Perfect Fit," details how the University of Delaware PE major was ...read more

Fitness: Did you hear?...

>> Former Fitness Gallery Sales Manager Bob Lachniet is the new western regional and Canadian sales representative for SportsArt America as of mid-January. At SportsArt, Lachniet replaces Terry Provonsha, who left SportsArt to return to Precor where he had worked previously. ...read more

Fitness: Did you hear?...

For the week of Feb. 8-14 >> In the ongoing infringement and false advertising lawsuit filed by Icon against Nautilus in the Utah District Court in August 2002, a five-day jury trial has been set for March 14. A final pre-trial conference is set for Feb. 15 with Judge Tena ...read more

Fitness: Did you hear?...

>> In its annual now-much-anticipated report on who's the fattest of them all, Detroit has risen to top "honors" in the Men's Fitness magazine's Fattest Cities report. Detroit jumped from third place to first overall, partly because it has the lowest per capita number of gyms and ...read more

Fitness: Did you hear?...

>> efi Sports Medicine is expanding its Gravity Training System quickly, including clubs in Australia and Europe. This month, it will debut at the Rimini Fitness Festival in Italy. >> The American Council on Exercise (ACE) has announced it has entered a strategic marketing ...read more

Fitness: Did you hear?...

For the week of March 15-21 >> Another quick reminder to save the dates of Sept. 20-21 and start looking at booking your flights and hotel to Washington, D.C. The first SGMA Fly-In for Fitness is intended to gather fitness industry leaders in a setting and with an agenda focused ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more

Fitness: Did you hear?...

>> GERMANY -- Sales at sporting goods stores for February compared to February a year ago were down a whopping 13 percent in Germany, based on a survey of 89 representative stores by the German trade magazine sport+mode. Comparing the first two months of this year to the same ...read more