Did you hear?...Cybex, FreeMotion, Ivanko at Costco.com

Been to Costco.com or taken a look at the New Year's resolution fitness section lately? You'll find, of course, all the usual suspects...but take a closer look at the brands.
Author:
Publish date:

Been to Costco.com or taken a look at the New Year's resolution fitness section lately? Click here to take a look. You'll find, of course, all the usual suspects, including ellipticals, home gyms, weight sets, accessories and even "fitness rooms" -- all from the likes of Ironman, Marcy, Weider, Proform, Universal, LifeGear, Bowflex or Everlast. But take a closer look at the brands. Surprise…. On the list you also find a Cybex recumbent bike ($600 -- which we discovered is made by Lamar Health & Fitness with a license for the Cybex name), a FreeMotion Fitness Smith ($800) and an Ivanko Home Gym ($1,000). Yup, a home gym with the Ivanko name.

We checked out Ivanko.com and found no home gyms, but DID find a letter from a few months ago pointing out that an inexpensive dumbbell set with tiered rack with its name at Costco ("Powered by Ivanko," according to the box at the discount retailer) was being sold and manufactured under license by Impex Fitness Products and "should not be confused with the quality products offered by Ivanko." The letter went on to say that since the set was "not a genuine Ivanko product, the quality and accuracy of this product cannot be verified by our sales staff and we do not provide any technical product or warranty support."

Ivanko President Tom Lincir told SNEWS® the home gym was also manufactured by Impex under license, with Ivanko's approval. "We liked it," he said.  

Products in the brick-and-mortar stores may differ from those online, we have been told, so no guarantees what will be in your local Costco.

Related

Fitness: Did you hear?...

>> Former Fitness Gallery Sales Manager Bob Lachniet is the new western regional and Canadian sales representative for SportsArt America as of mid-January. At SportsArt, Lachniet replaces Terry Provonsha, who left SportsArt to return to Precor where he had worked previously. ...read more

Fitness: Did you hear?...

>> Katina Geralis, owner and founder of specialty retail group Leisure Fitness based in Delaware, is featured in the February 2004 issue of Delaware Today magazine (www.delawaretoday.com). The story, called "A Perfect Fit," details how the University of Delaware PE major was ...read more

Fitness: Did you hear?...

>> efi Sports Medicine is expanding its Gravity Training System quickly, including clubs in Australia and Europe. This month, it will debut at the Rimini Fitness Festival in Italy. >> The American Council on Exercise (ACE) has announced it has entered a strategic marketing ...read more

Fitness: Did you hear?...

>> Settling into our seat last week on a flight home from D.C. for National PE Day lobbying (look for our upcoming story the week of May 11), we hear a hustle and bustle at the door. Olympic gold-medalist sprinter and long-jumper Carl Lewis is rushing in at the last second, also ...read more

Fitness: Did you hear?...

>> In its annual now-much-anticipated report on who's the fattest of them all, Detroit has risen to top "honors" in the Men's Fitness magazine's Fattest Cities report. Detroit jumped from third place to first overall, partly because it has the lowest per capita number of gyms and ...read more

Fitness: Did you hear?...

>> Quickly approaching the end of its second quarter June 30, Cybex CFO Art Hicks tells SNEWS there is no update on any refinancing the company said it expected by that date. He also declined comment on rumors that it may not now occur until the third or fourth quarter. "The ...read more

Fitness: Did you hear?…

For the week of March 29 to April 4>> Bill Howland, for 13 years a mainstay at IHRSA, has left the association to go back to business school. Most recently, he has been the director of government relations and public policy, but also kept track of most of the public relations ...read more

Fitness: Did you hear?...

For the week of Nov. 9-15>> RUSSIA -- Management of the Munich, Germany-based, sporting goods show ispo has announced a new ispo show in Russia, with the first to be Sept. 14-17, 2005, in Moscow. This will be the second new show for the management group, Messe Muenchen ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more