Did you hear?... Cross Country Skier magazine is back on the newsstands

Cross Country Skier magazine is back on the newsstands under the aegis of the Cable, Wisconsin-based Cross Country Skier LLC group led by publisher/managing editor Ron Bergin.
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Cross Country Skier magazine is back on the newsstands under the aegis of the Cable, Wisconsin-based Cross Country Skier LLC group led by publisher/managing editor Ron Bergin. He states in his first editor's column that "while the publication has continued to the serve cross-country skiing public, it is my belief that there is more it can do. To that end our little 'ensemble' (Ed. note - he means his editorial team) has essentially resolved to start over." SNEWS® View: For the longtime Cross Country Skier reader, the restart has all the earmarks of past issues. The September/October issue features articles written primarily by staffers and some of the material is neither new nor refreshing. There's also the dubious dabbling into trade writing with a profile of Yoko gloves importer Ian Harvey, which smacks of advertorial-type payoff. Graphically, the "new" cross-country skier looks much like the old. Bergin promises on cover layouts that, "we are trying to move a little 'out of the box' compared to the images you may have seen on Cross Country Skier covers over the years." The Sept/Oct issue is far from out of the box. It is in fact a muddied image made even muddier by a bad scan. The best thing about the new Cross Country Skier is the enthusiasm that Bergin and his people bring to the project. They appear ready to make the magazine live again and once over some initial fits and starts, an all-new Cross Country skier magazine should emerge to truly serve the avid skier. For more information, contact 800/827-0607, or go to www.crosscountryskier.com.

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