Did you hear?... Cobra Kayaks has new licensing partnership with Cobra Kayaks East

Cobra Kayaks has a new licensing partnership with Cobra Kayaks East.
Author:
Publish date:

Cobra Kayaks has a new licensing partnership with Cobra Kayaks East. Under the agreement, Cobra Kayaks East will open up an East Coast division that will be run autonomously. Using Cobra molds, the new division will produce, market, and distribute Cobra kayaks and provide customer service to Cobra retailers east of the Mississippi and the Gulf States, including Texas, as well as Mexico and the Caribbean. The simple goal of the licensing partnership is to better serve Cobra customers by providing them with an East Coast production facility and newly developed freight programs. "To be a strong partner with our retailers, we know it is important that we get them the product they can sell, when they can sell it," stated Warren Aitken, president of Cobra Kayaks. "It has been difficult in the past because of the expense of moving boats across the country. We're excited about this agreement and feel that it will accomplish our goal." The new company is owned operated by Tom Strauss, Ron Norton, and Tom Martell. Basing out of Reading, Penn., the company will have four different warehouses including a main one in Reading, with satellite warehouses in South Carolina, Florida, and Texas. The licensing agreement will be effective Nov. 1. Dealers west of the Mississippi will continue to be serviced out of Cobra's corporate offices in Gardena, Calif.

Related

Outdoor: Did you hear?…

For the week of Oct. 26 to Nov. 1>> Planalytics -- www.planalytics.com -- has reported that a winter-like trough of low pressure across the eastern half of the country combined with a warm high pressure ridge strengthening across the Western U.S. will create a four- to five-day ...read more

Outdoor: Did you hear?...

>> Outdoor Industry Foundation, the non-profit arm of Outdoor Industry Association (OIA), has partnered with the National Park Foundation to promote an online program for consumers to purchase a National Park Pass. The $50 pass covers the 388 parks (most of which require an ...read more

Outdoor: Did you hear?...

For the week of Sept. 28 to Oct. 4>> Bill Bancroft, a well-loved sales rep for Mountain Hardwear working with Barry Schrimsher and the Sherpa Group, as well as for K2 working with Terry Skjersaa, was found dead of an apparent suicide at the age of 50 on Sept. 24. Prior to ...read more

Outdoor: Did you hear?…

For the week of Nov. 2-8>> Mammut and Climb High (the U.S. distributor for Mammut) have issued a recall for approximately 500 Barryvox avalanche transceivers shipped to U.S. retailers since August 2004. According to Mammut, "tension cracks may appear in the red plastic casing of ...read more

Outdoor: Did you hear?...

>> Confluence Watersports has announced that the company has been granted patent number 6,736,084 for the company's Phase3 Outfitting seating system that company engineers developed in 2001. Phase3 incorporates an adjustable thigh support system that reduces leg fatigue and keeps ...read more