Did you hear?... Carol Momoda joins Lowa

One of outdoor footwear's best-known players, Carol Momoda, has joined Lowa Boots as brand manager for outdoor footwear.
Author:
Publish date:

One of outdoor footwear's best-known players, Carol Momoda, has joined Lowa Boots as brand manager for outdoor footwear. In this newly created position, Momoda will work with product development in helping to merchandise and plan the assortment range for existing and new collections. She will also assist the sales force in working with key accounts to develop marketing and other sales programs for retailers. Speaking on her jump into the supply side after 24 years with REI, Momoda told SNEWS®: "Lowa has a commitment to footwear that I admired when I was at REI," she said, "and I see a wonderful opportunity to help the brand grow." Momoda will be based out of Seattle, Wash., in a soon-to-be opened regional Lowa office. She will share that office with northwest reps.

Related

Did you hear?... Libby Vance joins Sugoi

Libby Vance has joined Sugoi's design team as merchandise manager where she will bring her experience and talents to work as a liason between the worlds of Sugoi design and sales. She will be contributing to product development, line rationalization and merchandising, among other ...read more

Outdoor: Did you hear?...

>> Running counter to a growing trend for the U.S. textile industry of late -- going out of business, massive layoffs and moving production oversees -- Malden Mills Industries Inc. announced the company has emerged from bankruptcy protection. Remarkably, the company escaped from ...read more

Outdoor: Did you hear?...

>> We know, we don't normally talk about new product introductions here, but this one is wild. Airstream, the manufacturer of ultimate RV trailers, went to Kelty and has now partnered with it to create the ultimate Base Camp (photo available only in the Outdoor Did You Hears ...read more

Outdoor: Did you hear?...

>> According to the U.S. Census Bureau of the Department of Commerce, online sales for the first quarter of 2004 reached $15.5 billion, a 28.1 percent increase over 2003 first-quarter sales, which were reported at $12.1 billion. Naturally, all is not glowing news, as the report ...read more

Outdoor: Did you hear?...

>> GearTrends.com, the sister website of SNEWSnet.com, and one of the family of products owned by SNEWS LLC, is garnering serious attention among trade and consumer visitors. In March, the site saw over 20,000 unique visitors who, in turn, viewed over 103,000 pages. One of the ...read more

Outdoor: Did you hear?...

>> According to Outdoor i, the UK trade newsletter, The North Face has partnered with the Association of German Mountain and Ski Guides (VDBS e.V). The arrangement involves supplying the instructor team as well as mountain and ski guides of the VDBS, using products from TNF's ...read more

Fitness: Did you hear?...

>> Settling into our seat last week on a flight home from D.C. for National PE Day lobbying (look for our upcoming story the week of May 11), we hear a hustle and bustle at the door. Olympic gold-medalist sprinter and long-jumper Carl Lewis is rushing in at the last second, also ...read more

Outdoor: Did you hear?…

>> We were a bit surprised when we read the quote from Base Camp PR's Mike Geraci in the Outdoor Retailer Summer Market daily, then later in Bicycle Retailer, referring to the popularity of the yellow Live Strong bracelets sold to benefit the Lance Armstrong Foundation: "It's ...read more