Did you hear?... Bobbie Parisi joins Dr. Martens

Former Nike ACG global marketing manager Bobbie Parisi has joined Dr. Martens as global group marketing director.

Former Nike ACG global marketing manager Bobbie Parisi has joined Dr. Martens as global group marketing director.She will begin April 1. Parisi will also be on the board of directors of the Dr. Martens holding company, R. Griggs Group Ltd. She will be responsible for developing and executing the strategic brand and marketing plans on a worldwide basis. These plans will include brand positioning, marketing communications, PR, retail marketing and market research. Parisi will focus on leveraging the heritage and authenticity of the Dr. Martens brand to a broader consumer audience.


Did you hear?... Rick Saez joins Dana Designs

Former Eagle Creek national sales manager Rick Saez has joined Dana Designs in Seattle as director of sales and marketing. Saez has purchased a house in west Seattle and tells SNEWS®," I believe Dana is a strong brand in the outdoor community, and we'll see it rise to the top of ...read more

Did you hear?... Carol Momoda joins Lowa

One of outdoor footwear's best-known players, Carol Momoda, has joined Lowa Boots as brand manager for outdoor footwear. In this newly created position, Momoda will work with product development in helping to merchandise and plan the assortment range for existing and new ...read more

Outdoor: Did you hear?...

>> Good golly Miss Molly -- the Marine Corps Times newspaper received a recent letter from one Lt. Col. G. R. Patricio taking them to task for incorrectly reporting that an Arc'Teryx-designed pack won out over a Gregory-designed pack simply because it was cheaper. "On a final ...read more

Outdoor: Did you hear?...

>> The now very recognizable yellow ``Live Strong'' wristband produced by the Austin-Texas based Lance Armstrong Foundation that supports cancer research -- named for the six-time winner of the Tour de France -- has sold seven million bands for $1 each since May. Plans call for ...read more

Fitness: Did you hear?...

>> The Nautilus Group is rolling out its new TreadClimber in no uncertain terms. If you didn't see the USA Weekend national newspaper insert from last weekend, take a look on page 21 where you'll find a full-page ad -- yes, that wasn't a typo, we said full page -- for the new ...read more

Did you hear?... Elliott Boston on Dr. Phil

If you were flipping through the channels on October 16, you may have caught a familiar face on Dr. Phil, a new daytime talk show. Elliott Boston, a member of the African-American team trying to climb the Seven Summits, and his sister, Telisa, were on the show dealing with ...read more

Outdoor: Did you hear?…

For the week of Oct. 26 to Nov. 1 >> Planalytics -- www.planalytics.com -- has reported that a winter-like trough of low pressure across the eastern half of the country combined with a warm high pressure ridge strengthening across the Western U.S. will create a four- to five-day ...read more

Fitness: Did You Hear?...

>> The industry (and the country as a whole) recognizes that kids aren't as fit and aren't as active as they once were or need to be. So when the 13-year-old son of Nautilus Group President Kevin Lamar (and his friends) wanted to start working out, Lamar discovered some ...read more

Fitness: Did you hear?...

>> Pacemaster's retailer who laid it all on the line at the company's annual dealer costume party each won a treadmill for their daring at the festivities at the Health & Fitness Business show on Aug. 19. First place went to Chris Newman of the Fitness Depot in Calgary who was ...read more