Did you hear?... Bobbie Parisi joins Dr. Martens

Former Nike ACG global marketing manager Bobbie Parisi has joined Dr. Martens as global group marketing director.
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Former Nike ACG global marketing manager Bobbie Parisi has joined Dr. Martens as global group marketing director.She will begin April 1. Parisi will also be on the board of directors of the Dr. Martens holding company, R. Griggs Group Ltd. She will be responsible for developing and executing the strategic brand and marketing plans on a worldwide basis. These plans will include brand positioning, marketing communications, PR, retail marketing and market research. Parisi will focus on leveraging the heritage and authenticity of the Dr. Martens brand to a broader consumer audience.


Did you hear?... Rick Saez joins Dana Designs

Former Eagle Creek national sales manager Rick Saez has joined Dana Designs in Seattle as director of sales and marketing. Saez has purchased a house in west Seattle and tells SNEWS®," I believe Dana is a strong brand in the outdoor community, and we'll see it rise to the top of ...read more

Did you hear?... Carol Momoda joins Lowa

One of outdoor footwear's best-known players, Carol Momoda, has joined Lowa Boots as brand manager for outdoor footwear. In this newly created position, Momoda will work with product development in helping to merchandise and plan the assortment range for existing and new ...read more

Outdoor: Did you hear?…

For the week of Oct. 26 to Nov. 1 >> Planalytics -- www.planalytics.com -- has reported that a winter-like trough of low pressure across the eastern half of the country combined with a warm high pressure ridge strengthening across the Western U.S. will create a four- to five-day ...read more

Did you hear?... Elliott Boston on Dr. Phil

If you were flipping through the channels on October 16, you may have caught a familiar face on Dr. Phil, a new daytime talk show. Elliott Boston, a member of the African-American team trying to climb the Seven Summits, and his sister, Telisa, were on the show dealing with ...read more

Outdoor: Did you hear?...

>> Jeff Bowman, of Cascade Designs, informed SNEWS that in-house PR maven Kitty Graham's position has been eliminated, meaning Graham, a 10-year veteran at Cascade is on the market. Graham, a winner of the SNEWS Editor's Voice PR Award in 2001 and runner up in 2002, was, ...read more

Fitness: Did you hear?...

>> Star Trac has promoted three employees: Terry Woods is now director of product management (formerly senior product developer); Randy Bergstedt, formerly director of marketing, is now vice president of global marketing; and Paul Ireland is now vice president of North American ...read more

Outdoor: Did you hear?...

>> Despite rumors to the contrary, Outdoor Retailer show management confirmed with SNEWS that Winter Market remains a four-day show. Outdoor Retailer Trade Show Director Peter Devin told SNEWS that, "while there is strong interest in exploring a three-day show, there is by no ...read more

Outdoor: Did you hear?...

>> Get ready to chill out once again with the Outdoor Industries Women's Coalition (OIWC) at the non-profit's popular and annual ChillFest, this year from August 15-17 at the historic Wasatch Mountain Club Lodge at Brighton, Big Cottonwood Canyon. Women of our industry will ...read more