Atomic will be sending its newly established crew of seven promotional reps into the field, each driving their own Ford E150 van loaded with the latest in Atomic ski technology. The mission? Cover all the available snow in all 50 states to spread the Atomic gospel from national competitions to ski resorts to local shops. "While this team of stalwart drivers will coordinate with Atomic's regional sales reps for on-snow demos and tech clinics, they'll also be responsible for promoting the brand and the product at major sales events, pro/race nights, regional trade shows and sales clinics," said Jack Baltz, President of Atomic USA. For more, click on www.atomicsnow.com. SNEWS® View: We understand the van part and even the reps-driving-everywhere part. We're just having trouble with visualizing driving a Ford E150 to Hawaii. All things considered, we assume any rep visiting Hawaii will be allowed to fly. Nifty idea and one that should resonate certainly in increased exposure, quite probably in increased sales.