Did you hear?... American Alpine Club and Altrec.com select DPR as their PR agency

The American Alpine Club and outdoor lifestyle retailer Altrec.com have each selected Doyle Public Relations (DPR) as their PR agency.
Author:
Updated:
Original:

The American Alpine Club and outdoor lifestyle retailer Altrec.com have each selected Doyle Public Relations (DPR) as their PR agency. DPR, founded in 2001, is headed up by outdoor industry veteran Chris Doyle who previously helped launched Altrec.com. He headed up public relations for Eddie Bauer, and also handled media and community relations for REI. Doyle tells SNEWS® that he's excited to be back fully ensconced in the outdoor market. SNEWS® View: Good man to have on board since his resume contains expertise related to retail, technology/Internet, travel and outdoor and sporting goods. You can find more info on Doyle at http://www.doylepublicrelations.com

Related

Outdoor: Did you hear?...

>> Cloudveil tells SNEWS the company is bursting at the seams necessitating expanded digs, in large part because of increased business. Cloudveil reports the company has seen a 34-percent increase in preseason bookings. In addition, the company has added 39 new Cloudveil ...read more

Fitness: Did you hear?...

>> For the second consecutive year, the Club Industry show shared McCormick Place with the Chicago Marathon Expo, held the day after CI closed on Sunday, Oct. 12. SNEWS cruised that expo too and found two fitness industry exhibitors taking a stab at the marathon group, apparently ...read more

Fitness: Did you hear?...

>> The creator and founder of the PowerBar empire that is partly responsible for spawning the sports energy and sports food category has died of a heart attack. Brian Maxwell, 51, collapsed in a post office in Marin County just north of San Francisco near his home. Attempts to ...read more

Outdoor: Did you hear?...

>> REI will open a store in Folsom, Calif., in November 2003. It will be REI’s third store in the Sacramento area and the 11th in Northern California. A new store in San Francisco’s South of Market neighborhood will precede it in October. The 22,500-square-foot store will be in ...read more

Outdoor: Did you hear?...

>> Johnson Outdoors Inc. (Nasdaq: JOUT) has received a nonbinding proposal to acquire outstanding shares of the company for a cash price of $18 per share. The proposal from Samuel C. Johnson (majority shareholder and director of Johnson Outdoors) and Helen Johnson-Leipold ...read more

Outdoor: Did you hear?...

>> When the SNEWS® team received an invite to head to Utah for a Backbone Media-organized ski outing in Park City, Utah -- come on...it was tough work testing all that apparel and gear from Black Diamond, Obermeyer, Thor-lo, Horny Toad and Polartec -- we naturally accepted after ...read more