A selection of Lands' End's women's, men's and kids' apparel and footwear will begin to roll out to more than 180 Sears stores late this fall. Now, select stores in 10 markets including Chicago; Los Angeles; San Francisco; Boston; New York; Philadelphia; Hartford, Conn.; Madison, Wis.; Atlanta and Raleigh-Durham, N.C. are scheduled to offer Lands' End merchandise this fall. Approximately 15 to 20 percent of the stores' apparel selling space will carry Lands' End product, which will be supported by local broadcast advertising and direct marketing efforts. A full roll-out to remaining Sears stores will continue through 2003. For a complete list of stores in the above 10 areas, go to www.sears.com.
Did you hear?... Sears purchases Lands' End for $1.86 billion
When word came down that Sears (NYSE: S) had agreed to purchase Lands' End for $1.86 billion in cash on May 14, we really didn't give it much notice. After all, Lands End isn't exactly core outdoor or even fitness, though we will acknowledge that the clothier does compete ...read more