Did you hear?... 2008 online spending for fitness outdistanced brick-and-mortar sales

What consumers spent online in several categories, including sports and fitness, outperformed what they spent offline during the 2008 holiday season. Two categories of online sales – sports and fitness, and video games and consoles – showed double-digit increases this past holiday season over spending a year ago compared to all other categories.
Author:
Updated:
Original:

What consumers spent online in several categories, including sports and fitness, outperformed what they spent offline during the 2008 holiday season.

Two categories of online sales – sports and fitness, and video games and consoles – showed double-digit increases this past holiday season over spending a year ago compared to all other categories. Only apparel and accessories also showed a slight increase (4 percent), while luxury goods and other non-necessities such as jewelry, music and event tickets showed steep declines in sales, according to a study by comScore, which for the report compared its online sales data with overall consumer spending data from MasterCard Advisors’ SpendingPulse for November and December.

Not only did sports and fitness goods sales online outperform offline and all other categories, it was the fastest growing of all other categories – increasing its online purchases by 18 percent compared to 2007.

“The category continues to benefit from consumers' focus on health and fitness and higher comfort levels with purchasing more expensive fitness equipment — such as treadmills and elliptical machines — online,” comScore wrote in a statement.

The second fastest-growing category was video games, consoles and accessories, which increased over 2007 by 14 percent. Those sales included the likes of the Nintendo Wii and Microsoft’s Xbox 360. comScore reported that apparel only managed single-digit growth due to aggressive discounting.

"For an online holiday shopping season that recorded a disappointing three-percent decline in sales, a positive note is that e-commerce trends outperformed overall consumer spending in several product categories, which is to say that e-commerce continued to capture an increasing share of consumers' wallet," Gian Fulgoni, comScore chairman, said in a statement.

Estimates for the decline in the season’s sales over a year ago range from about 2.7 percent to 3 percent.

comScore’s analysis also looked at spending patterns based on household income and found that online growth only occurred in households with at least $100,000 in annual income. Those with $50,000 to $99,999 in income showed a decline of 8 percent while those with less than $50,000 in household income showed a drop of 13 percent.

To see SpendingPulse’s Holiday 2008 wrap-up report, click here.

Related

Fitness: Did you hear?...

>> The Federal Trade Commission has charged the marketers of the BodyFlex equipment and program with false advertising for its claims that users will lose "4 to 14 inches in the first seven days." The FTC's complaint was filed in federal district court last week, naming Savvier ...read more

Fitness: Did you hear?...

>> Horizon Fitness has announced that Robert Brooks Associates, a rep firm for sporting goods manufacturers, has signed on to represent Horizon's products. Robert Brooks Associates also reps for Knight Golf, Ebonite Bowling Equipment, Bell Sports, and Roller Derby Skates. The ...read more

Fitness: Did you hear?...

>> Fattest cities unite! Southern belt wins in the need to loosen belts. The federal Centers for Disease Control and Prevention in Atlanta, Ga., recently released its list of the five fattest major cities in America. According to the CDC, you may be in the blubber belt if you ...read more

Fitness: Did you hear?...

For the week of April 19-25 >> Rumors passed quickly on Thursday afternoon, April 21, and Friday, April 22, when the phones at Spirit Fitness either just rang and rang with no answer whatsoever or were answered with an odd quick busy signal. On the heels of the full buy-out by ...read more

Fitness: Did you hear?...

>> Women aren't retiring wall flowers who "just glisten" anymore, but have learned how to sweat and are sticking with it, according to recent data from the SGMA's Superstudy of Sports Participation. And their emphasis is on fitness activities, with two of three of their top 15 ...read more

Fitness: Did you hear?...

>> The Body Bar is sweet 16. It's somehow amazing that the simplest of exercise products hasn't had to add bells and whistles since it was also just right. It just keeps selling and selling. To celebrate Body Bar Systems is offering its customers a complimentary "Master Your ...read more

Fitness: Did you hear?...

>> A note about the Southern California fires: In Orange County -- the home of the likes of Iron Grip, Star Trac, VersaClimber and other fitness companies -- the fires north and south of them has so far meant not much more than smoke and ash everywhere … and some scary moments ...read more

Fitness: Did you hear?...

>> Vision Fitness awarded 100,000 frequent flier miles at the Health & Fitness Business show to salesperson Trevor LeClair of Fitness Experience Canada, as the company's retail salesperson who scored the highest on a series of tests that culminated in "semi-finals" and "finals" ...read more