Cynthia Amon announces her retirement from W.L. Gore after 19 years

TKtktktk Photo: tk

TKtktktk Photo: tk

One of the industry’s most beloved public relations people, Cynthia Amon, is stepping down today after nearly two decades of service. As the long-time public face for the iconic textile manufacturer, Amon was involved in the launch of many innovations during her time at Gore, from Paclite through recent product technologies such as Gore-Tex Surround footwear and Gore-Tex Active garments with permanent beading surface.

"Cynthia has been an outstanding ambassador of the Gore-Tex brand for nearly 20 years,” said Gore associate Steve Shuster, who has worked with Amon throughout her career. "Her passion, dedication and enthusiasm will be missed by her fellow Gore Associates and all those who had the opportunity to work with her in the outdoor industry."

Her impact on the industry has been significant, and not because of her PR chops. Jon Dorn, Senior Vice President at Active Interest Media and former Editor-in-Chief of Backpacker Magazine, says it best: “From the very first time I met Cynthia at ORSM (maybe 20 years ago!), she has been the epitome of professionalism — responsive, engaged, and always trying to find the right story to share. But more than that, Cynthia has always been a warm, wonderful presence in what can often be a too-cool-for-you industry. Her smile, her positive spirit, her sense of wonder at the amazing places we found ourselves — Alaska, Austria, rain rooms, the list goes on — created a connection that made me want to linger in the Gore booth long after our appointment had officially ended. In her own unassuming way, Cynthia has been every bit the greatest ambassador that Gore has ever had in the outdoor industry.”

Reflecting on her time at Gore, Amon told SNEWS, “I have loved every moment of my 18 plus years working alongside of my fellow Associates as well as journalists, athletes, customers, retailers and nonprofits. The opportunity to engage with, learn from and make friends with amazing, inspiring people both inside and outside of Gore was priceless and took me to incredible places and experiences around the world.”

Amon looks forward to spending more time with her husband of 45 years, her two children and two grandchildren. “Since I have always disliked the word retiring, I prefer to say that I will be re-calibrating while I am still young and in excellent health," Amon said. "I’m looking forward to embarking on my next adventure in life.”

Amy Calhoun will serve as the media contact in North America on an interim basis until Gore fills the open position of Global Public Relations Associate which will be based in Elkton, MD. Amy can be reached at (302) 292-4663 or


Larry Harrison. Photo courtesy of Outdoor Retailer

Outdoor Retailer pulls Larry Harrison from retirement

Outdoor Retailer has pulled industry veteran Larry Harrison out of retirement to join its staff as brand development director, Outdoor Retailer announced Monday. Harrison, who recently retired from his position as Director of Sales for adidas Outdoor, brings more than 40 years more

Courtesy of  Tom Barney

Osprey's Tom Barney goes from CEO to sales clerk

The surprising next move for Tom Barney, departing CEO of Osprey Packs AFTER 15 YEARS AT THE HELM of leading pack and luggage maker Osprey Packs, Tom Barney has decided it’s time for a change of course. But his next move might surprise you. Barney plans to hire on at a local more

Shark Tank's Mark Cuban (center) with the team at CES:  Wafiq Ali, Caleb Light, and David Toledo

The C-Spot | Matt Ford from Power Practical

Stimulating interviews with industry power players On a camping trip in Utah’s desert in 2007, a pair of young engineering students--David Toledo and Paul Slusser—became frustrated when their portable speaker’s battery died and they could no longer play their beloved Celtic more

Thule Brand Ambassador, Peter Pell, retires after 30 years

For immediate release: May 12, 2015 Thule Brand Ambassador, Peter Pell, retires after 30 years  “It is not a job, Thule is a way of life.” -Peter “Analog” Pell Peter Pell is a pioneer in the industry, a true brand ambassador, and most importantly, a genuine friend to us all. On more


PrimaLoft Announces Joe Rumiesz to Retire

Contact: Eleanor Sachs, CGPR 781-639-4924, Ext. 113 ALBANY, NEW YORK (January 28, 2014) – PrimaLoft (, the world leader in comfort solutions and high-performance insulations and fabrics, is saying goodbye to Joe Rumiesz, vice more

W.L. Gore & Associates' Fabrics Division Shares Sustainability Report Results For First Time on "Cradle to Grave" Manufacturing Process

ELKTON, Md. (JULY 25, 2013) – W.L. Gore & Associates’ Fabrics Division today shared the results of its Life Cycle Assessment (LCA) report for the first time with the public, examining its entire manufacturing process. LCA is the global standard for assessing the total more


14 Years After Retiring, FINIS Athlete Anthony Ervin Claims Gold at Rio Olympics to Become the Fastest Swimmer in The World

(Oakland, CA – August 31, 2016) FINIS, a worldwide leader in technical swimming development, is proud to support Anthony Ervin who at age 35, took home Olympic gold medals in the 50-meter freestyle and 4x100-meter freestyle relay at the 2016 Olympic Games in Rio di Janeiro, more

interior of retail shop with outdoor gear, kayak hanging from ceiling, lots of customers shopping

Mountain Gear closing after 37 years

Mountain Gear, one of our industry’s premier mountain shops, will be closing its doors in the coming months. The decision to close weighs heavily on founder and owner, Paul Fish, who said that the realization that it was time was both came somewhat sudden but also a long time more

Larry Harrison. Photo courtesy of Outdoor Retailer

Larry Harrison ditched retirement to improve trade shows, he says

This summer, Outdoor Retailer brought Larry Harrison out of retirement to help develop the relationships that will steer the show into the future. Harrison, former director of sales for adidas Outdoor, has been in the industry for more than 40 years. He has worked with brands more