Several teams competing in the 2011 Canada Goose Cup hockey tournament at Outdoor Retailer Winter Market are raising the bar of pregame trash talk by posting intimidation videos on YouTube.
The second-annual competition, scheduled for Jan. 20 from 6-8 p.m. at the Salt Palace in Salt Lake City at the Industry Party, attracted teams fielded by 16 outdoor companies ready to hit the ice. So far, they’ve also raised $8,300 to benefit The Conservation Alliance.
Employee teams from adidas Outdoor, Arc’teryx (2010 winner), CamelBak, Canada Goose, Columbia, Eastern Mountain Sports, ITW Nexus Global, Kamik, Keen, Merrell, Nikwax, OIA, OR, Prana, PrimaLoft and Yukon Charlie’s will compete in single elimination, 12-minute games for the right to hoist the cup high over their heads.
This year, teams were encouraged to ratchet up their pregame trash talk with online videos.
The Nikwax “Bruise Brothers” team took off the gloves for its video.
“Use of unnecessary violence in the apprehension of the Canada Goose Cup has been approved,…” the video announced as its team logo appears on the screen to the theme song of Blue Brothers.
Yukon Charlie’s also has posted videos to date, upping the smackdown. In its video, Yukon Charlie’s pays tribute to its hometown team with numerous highlight clips from Boston Bruins NHL games. And Prana took an abstract approach by revealing its hockey mask logo through a backward-playing tape of the logo burning. “Namaste” the yoga and outdoor apparel retailer proclaims at the end in a feisty font as hard rock music plays in the background.
And don’t be surprised to see a few new... er…hires on the company hockey rosters this year. New rule for 2011, each team is allowed to bring one ringer who could be “an amateur, pro, retiree, or a person who looks a lot like a good hockey player,” said Kristen Zemeitus with CGPR Public Relations, which is helping Canada Goose coordinate the fund-raising game
Warning! Canada Goose’s ringer is Nick Kypreos, who played in the National Hockey League from 1986 to 1997 for the Hartford Whalers, Washington Capitals, New York Rangers and Toronto Maple Leafs.