Camping food and bars pick up on latest grocery-aisle trend: Gluten free

If you thought the gluten-free craze was just a fad, think again. The idea of keeping the intestinal-gumming substance out of just about everything has hit the snack and camp food market like a climber taking a swing into a rock wall.
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Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2012 with select stories from the O.R. Daily we published at the show Aug. 2-5. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and upload the articles to our searchable archives.

This SNEWS Outdoor Retailer Summer Market recap is brought to you by Cordura:

If you thought the gluten-free craze was just a fad, think again. The idea of keeping the intestinal-gumming substance out of just about everything has hit the snack and camp food market like a climber taking a swing into a rock wall. While some Americans suffer from the serious autoimmune, gluten-intolerance disorder of Celiac disease, many are going gluten-free as a choice toward a more natural and healthy diet. 

Enter Probar’s first certified gluten-free product: the Fruition Blueberry bar (MSRP $1.79). The 150-calorie bar is meant to be a snack rather than a meal replacement. The blend of raw fruit puree, cashews and chia seeds is designed to pack in enough fiber to minimize the glycemic impact from the sugars and complex carbohydrates and produce sustained energy rather than that sugar buzz/crash effect. Each Fruition bar contains one serving of antioxidant-rich fruit, healthy Omega-3 from chia seed and four grams of fiber. The bar contains no trans fats, artificial preservatives or colors, and is 100 percent vegan.

Kit’s Organic (MSRP $1.59) from Clifbaris a gluten-free snack that’s also soy and dairy free. The 100 percent organic fruit bar comes in four flavors (Cashew, Berry Almond, Chocolate Almond Coconut and Peanut Butter) and clocks in at less than 200 calories. Clif Kid introduces a new flavor of Zbar: Cookies ‘n Cream (MSRP $0.89), which is USDA-certified organic with no trans fats, hydrogenated oils, high fructose corn syrup, artificial sweeteners, flavors or preservatives.

Powerbar’s gels (MSRP $1.25) are gluten-free. They’re introducing flavors of Orange Dream and Pomegranate Blueberry Açai here at the show. Honey Stinger  adds two new USDA-certified organic flavors to its Waffle line, Chocolate and Lemon, and a new USDA-certified organic gel line. The honey-based gels (MSRP $1.35) come in Vanilla, Fruit Smoothie and Açai-Pomegranate.

TyRy, makers of Alpineaire and Natural High camp food, has revamped its recipes to create six new gluten-free versions. The Chicken Fajitas, Honey Mustard Chicken, Chicken Teriyaki, Country Beef Stew with Mashed Potatoes, Shrimp Fried Rice and Pineapple Orange Chicken (MSRP $7) abide by a new science-based certification program from Quality Assurance International (QAI) and the National Foundation for Celiac Awareness (NFCA) to prove that there has been no cross contamination of source ingredients and their products contain less than 10 parts per million of gluten. The certification extends to Natural High’s five new Pure Organic Freeze Dried Fruit Snacks (MSRP $3.99). The strawberries, blueberries, bananas, mangos and apples now meet the stringent demands of whole-food palates. 

--Jill Adler

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