California, Georgia, New Jersey take fitness to heart

In a comparison of sports participation, it seems that what everybody has suspected is true: California walks the talk and really has one of the more fit populaces in the country.
Author:
Updated:
Original:

In a comparison of sports participation, it seems that what everybody has suspected is true: California walks the talk and really has one of the more fit populaces in the country. But, in head-scratching ties, come Georgia (Olympic leftovers?) and New Jersey (running after people who make fun of the state?). In the study by the National Sporting Goods Association, Georgia had the highest index in three of the seven fitness activities polled (exercise walking, weightlifting, and working out at a club); New Jersey ranked No. 1 in aerobic exercising, calisthenics and running/jogging. California and Illinois tied for first in the remaining activity, exercising with equipment. Only states with 7 million or more residents were included in NSGA's Sports Participation Index. While California led just one activity, it placed second in five of the remaining six, with only a No. 6 ranking in calisthenics marring the state's showing. Illinois' best activities were exercising with equipment and working out at a club, two closely related activities. Ohio, Pennsylvania and North Carolina were below the national average in virtually every activity.

SNEWS View: One quick glance at these short facts seems to make it pretty clear that weather has a huge influence on fitness and sports participation. Well, OK, in most cases, at least, with New Jersey being a big exception. Anybody marketing fitness, or anything related, needs to keep that in mind since every state will need a different tack when it comes to marketing.

Related

Helmets_NJ_thumb_042711.jpg

Manufacturers critical of New Jersey ski helmet mandate

The Brain Injury Association of New Jersey may be applauding the Legislature’s decision to create a law that mandates helmet use for skiers and snowboarders under the age of 18, but it’s got many snowsports helmet manufacturers up in arms against it. “I’d say this is a lot of the ...read more

stretchmate_2.gif

Life Fitness takes on new category with Stretchmate license

Taking yet another step toward being a one-stop fitness shop, Life Fitness has entered the stretching category with a newly announced exclusive licensing agreement with Stretchmate flexibility systems. Under the agreement, which the companies began discussing in late summer, ...read more

CalHomeFit_StackedThumb0519.jpg

SoCal fitness retail still growing: Welcome California Home Fitness, Workout World

It didn’t take long for the waters of fitness specialty retail to sweep back into Southern California where the final demise of bankrupt FHI’s Busy Body in 2009 had left huge gaps. Within weeks of the court auction in August of the remaining assets of the FHI retail business, the ...read more

Take care of your heart -- Malcom Daly

As I came to I was vaguely aware that I was strapped to a gurney in the back of an ambulance, the glare of the cabin lights making me squint and want to return to the dark place I'd just visited. The residue of chaos was scattered around me—pieces of torn up bandage packaging, ...read more

The_Fitness_Outlet_logo.jpg

Post-Busy Body California market thrown open: Fitness Outlet, BodyWorks Home Fitness take on leases

Once the Busy Body Home Fitness chain dissolved nearly 10 months after its parent Fitness Holdings International declared bankruptcy, one large market left more barren than others was California. With glimmers of hope on the economic horizon, the scramble for leases is heating ...read more

Forzani Group to take on specialty fitness in Canada with a twist

Canada's retail giant Forzani Group has announced its plan to enter the specialty fitness retail arena by early to mid-2005 with a prototype store that it would then start franchising across the country by as early as spring 2006. The stores, to average about 8,000 to 10,000 ...read more

Fitness: Did you hear?... Star Trac adds new product manager, plus Gaiam, H&F Biz and California's Govinator

For the week of July 19-25 >> Star Trac has added Jeff Dilts to its team as of July 11. Dilts, formerly of NASM, Cybex and FreeMotion Fitness, will handle product management for Star Trac's indoor bikes. He has two decades of experience in the fitness industry. According to Terry ...read more

Helmets_Smith_thumb_051811.jpg

Helmet Nation: California almost sure to pass new mandate

Putting lids on children is already standard fare for U.S. skiers. The National Ski Areas Association recently reported that 91 percent of the kids 9 years old or younger who ski and snowboard are already wearing helmets. But lawmakers from New Jersey to California still seem set ...read more

New "ispo China" takes outdoor, fitness to growing Asia market

To tap into the growing Chinese and Asian markets, the ispo trade show management in Germany has announced it will organize a new trade show, ispo China, to take place March 14-17, 2005, at the Shangai New International Expo Center in Shanghai Pudong -- an exponentially growing ...read more