Bob Gregg becomes president of Outdoor Research

Bob Gregg, brother of Outdoor Research founder Ron Gregg, dropped the interim president title he held for 12 hours beginning the afternoon of March 18, and assumed the mantle of company president following a board vote on Wednesday, March 19.
Author:
Updated:
Original:

Bob Gregg, brother of Outdoor Research founder Ron Gregg, dropped the interim president title he held for 12 hours beginning the afternoon of March 18, and assumed the mantle of company president following a board vote on Wednesday, March 19.

Gregg told SNEWS that following meetings with company managers, board members, family and the bank, it became pretty obvious that what the company needed more than anything following the death of his brother was the stability of a full-time president, not an interim one.

"Ron and I had already discussed the scenario and I knew that is what his wishes were, but when we talked about it, you never really deal with the reality," Gregg said. "I knew it was what the company needed and Ron wanted, so it was time to face destiny."

Gregg, who retired from corporate life over a year ago to focus on private property development, has no obstacles that stand in his way, making the move back into a leadership position that much smoother.

When SNEWS asked him how his leadership style would differ from his brother's, Gregg chuckled, "I am much more of a delegator than Ron. He was the company's patriarch, the oligarch and Caesar, and while he listened to his team very well, some of the eccentric products in our line can't be blamed on anyone but Ron -- the Visor Organizer would have been a good example.

"More than 90 percent of Ron's ideas and direction are spot on, but I suppose the biggest difference in my leadership style will be that I am much more market driven than Ron," added Gregg. "I want to know what the customers want, and then we will go about building those products as Ron would have demanded, because that is the best way to build them."

Gregg's focus is not all business, though. He told us of his plans to put out a call for what he lovingly calls "Ron Stories" that the company will post on its website in the coming weeks. Click onto www.outdoorresearch.com where information for submitting stories about the legendary life of Dr. Ron will be posted soon.

SNEWS View: And so Outdoor Research begins its first full week under the leadership of someone other than the company's beloved founder, Ron Gregg, for the first time in the company's history. Ron would have wanted his brother Bob to assume control, and after spending time speaking with Bob about his new position, we'd have to agree that Outdoor Research is in more than just capable hands. Bob has the skill-set to do the job, no question, but more than that, he has the family passion to ensure that Ron's legacy is one that will be remembered for his creative vision and obsession with product quality and function. Our only request is that brother Bob will not now undertake mindlessly riding off cliffs in search of design ideas like Ron though. One eccentric Gregg is all this world can handle.

Related

ron_gregg_sm.jpg

Ron Gregg, president of Outdoor Research, killed

On Sunday, March 16, Ron Gregg (54), founder and president of Outdoor Research, was killed in an avalanche while skiing with three friends on a hut trip in the Grizzly Bowl area of Kokanee Glacier Provincial Park in southeastern British Columbia. He is survived by his wife ...read more

Outdoor Research sold to Dan Nordstrom

Outdoor Research has been sold to Dan Nordstrom, who assumes the title of president and CEO of the company effective immediately. Bob Gregg, who took over the company following his brother Ron Gregg's death earlier this year, will continue to serve on the company's board and he ...read more

BOB_Award.jpg

Outdoor Retailer Winter Market 2009: SNEWS BOB Awards

A company’s booth reflects its personality and its core values, while also serving the needs of its customers. Just as important as the showcase for new gear and product, a trade show also shows off the efforts of many exhibitors to upgrade, redesign and otherwise rethink their ...read more

Joe Pulliam becomes executive vice president at WaterMark

Joe Pulliam has been promoted to executive vice president of Watermark, overseeing all marketing, research and design, and product development of boats, as well as overseeing the Harmony and Sospenders brands. In addition, Pulliam will manage the Easley, N.C., Watermark offices. ...read more

Say hello to Mc Swiney, Cascade's new president

On July 11, Cascade Designs will welcome a new president, one with an Irish brogue, allowing co-founder and current board Chairman John Burroughs to relinquish his title of "interim president" which he's held since Lee Fromson resigned earlier this year. Joe Mc Swiney, currently ...read more

BOB_Award.jpg

Outdoor Retailer Winter Market '05-- SNEWS® BOB Awards

Ever wondered what visual merchandisers dream of? Besides the obvious, they dream of the perfect trade show booth. Boring you say? Au contraire! If you think about it, good design can excite, persuade, entertain and just plain make you happy to be alive! It doesn't matter that ...read more

Harbinger appoints Bob Brasser, vice president of sales

Fairfield, California. Harbinger is pleased to announce the appointment of Bob Brasser as Vice President of Sales. Bob comes to Harbinger with extensive sales and marketing experience, including management positions with Pro Specialties Group and Riddell. “We are thrilled to ...read more

Woolrich president and CEO, Roz Brayton, collapses and dies

Roswell Brayton Jr., 55, president and CEO of Woolrich, passed away the afternoon of March 12 after collapsing at Woolrich headquarters in Woolrich, Pa. Brayton was rushed to Jersey Shore Hospital, where medical personnel were unable to revive him. Services will be held on March ...read more

BOB_Award.jpg

Outdoor Retailer Winter Market '06: SNEWS® BOB Awards

The SNEWS® crew was on the move at Outdoor Retailer Winter Market looking for the best booths at the show. Up and down the aisles we went as we searched, evaluated and chose our favorites based on our well-established criteria. After all, we've been doing this for a long time, ...read more