Within two days of opening registration, Big City Mountaineers sold out nearly all 120 spots to climbers eager to participate in its 2006 Summit For Someone benefit climb series. As a result, it appears very likely that in only its third year, the unique BCM fund-raising program will realize revenue in excess of $500,000 during 2006, with all proceeds benefiting BCM's mission-driven program, a recreational mentoring program for at-risk teens.
"Thanks to significant promotional exposure from Backpacker Magazine, and its sister publications at Rodale, our benefit climb series has experienced unprecedented climber demand and growth," Mark Godley, executive director of BCM, told SNEWSÂ®. Â
"We've been humbled by the outpouring of support and interest from climbers, manufacturers, guides and sponsors. The support means that 25 percent growth for BCM's recreational mentoring program for at-risk teens is assured and we can probably accelerate that substantially, due to the success of these benefit climbs."
Those who are signing up for the Summit For Someone climbs agree to raise $2,500 in sponsorship funds to join trips going up the summits of Mount Hood, Mount Olympus, Mount Whitney, Mount Shasta or Mount Rainier. Thanks to gear donations from outdoor equipment manufacturers, each participant receives equipment for the climb with a retail value of $1,800. Each climb is joined by a "celebrity" editor from Backpacker magazine, including Publisher Eric Zinczenko and Editor-in-Chief Jon Dorn.
Outdoor industry companies supporting the Summit For Someone program during the coming year include national sponsors Backpacker Magazine, JanSport, Keen, Marmot, Telus and Timberland. Gear sponsors for this benefit climb series include Big Agnes, CamelBak, Clif Bar, Cloudveil, Gregory, Highgear USA, Ibex, Jetboil, Leki, Mammut, Montrail, MSR, Mountaineers Books, Optic Nerve, Outdoor Research, Petzl, Princeton Tech, Protech, The North Face and Thorlos. Guide sponsors include Colorado Climbing School, Craig Van Hoy's Go Trek & Expeditions, EMS Climbing School, Exum Mountain Guides, On Top Mountaineering, Rainier Mountaineering, Shasta Mountain Guides and Sierra Mountaineering International.
To learn more about BCM's Summit for Someone benefit climb program, go to www.summitforsomeone.org or contact BCM's Cause Marketing Manager, Andrea Nance, at 303-271-9200, ext. 3, or firstname.lastname@example.org.
Big City Mountaineers is a 501c(3) tax exempt corporation based in Golden, Colo., with the mission of providing urban teenage youth in need of positive adult mentoring with challenging and safe wilderness experiences led by qualified adult volunteer guides.Â Learn more at www.bigcitymountaineers.org. Â