tries new worldwide marketing tact - SNEWS tries new worldwide marketing tact

SNEWS received dozens of emails from subscribers, as well as an announcement ourselves, since we're registered on the site, heralding a new program from

SNEWS received dozens of emails from subscribers, as well as an announcement ourselves, since we're registered on the site, heralding a new program from The statement reads:

"At the New Year means new projects and ideas. But, how can we talk about such projects without first offering an explanation to those clients who have, no doubt, felt offended by the rise in price on certain products and the lack of stock on others?

During the last few months, several manufacturers of outdoor equipment have ceased to supply us, while others have forced us to increase prices on the products sold to the USA and the UK. Hence, some of the products which were previously available, without difficulty, no longer appear on our website and yet they are available if purchased from other parts of the world. In the same way, our publicity has been refused by some of the most important mountaineering and climbing magazines in the aforementioned countries.

More than anyone, we want to be able to offer our clients the widest range of products, at the most competitive prices and with the best service possible, and it is hard to understand how this can pose a threat to any free market. However, the pressure we have found ourselves subject to, during the last few months has forced us to change our sales policy. And this has proved to be detrimental for everyone, to you and to us.

The wealth of experience accumulated over 20 years of selling mountaineering equipment has made us come to realize that the way in which worldwide distribution is structured seriously conditions the customer's capacity to gain access to the best products. To such a point that only those products, which already have established networks as well as a number of intermediaries, are offered to the ultimate client.

Faced with this situation, we have taken on an ambitious project; OPEN-MINDED <> , A Project for Uncovering Brands aims to shine light on the best brands of mountaineering equipment in the world with the best quality-price ratio. Brands, which are not necessarily the most, well known and whose main problem lies in trying to find good distributors on the main markets. Through this project we aim to become a direct link between such high quality brands and the market, avoiding in this way all traditional intermediaries and achieving an exceptional price. At OPEN-MINDED <> we offer brands, which have decades of experience in the mountaineering sector, many of which are considered to be among the best in their sector, at a worldwide level.

<> is an example of such a brand and has placed its trust in to distribute its entire range of outdoor products in the USA. It is no coincidence that it is also Scandinavia's largest outdoor clothing manufacturer and one of the world's most experienced technical outdoor brands.

OPEN-MINDED <> is more than a project; it is a philosophy that we believe in, and above all, a new way of understanding the distribution of mountaineering products."

SNEWS View: Open minded? How about openly clueless? For to have the temerity to attempt to position the company as a white knight fighting all that is evil and overpriced on behalf of consumers in the worldwide market is absurd. Perhaps if the entire world was one economy, the argument would hold water, but as it stands, the claim floats about as well as a sieve. Reading between the lines, it appears that the team is feeling the pinch from the "best brands in mountaineering equipment in the world" tightening their distribution policies to protect retailers in the United States and we couldn't be happier. Haglofs most likely placed its trust in Barrabes to distribute its brand directly into the United States since the company doesn't have a presence here currently and this is as cheap a way as any to gain some notoriety. Of course, we presume Haglofs realizes that by taking this strategy, it has likely eliminated any possibility that a U.S. retailer will ever wish to carry the brand should the company choose to explore other distribution channels here.


Boreal names new distributor, tries clarifying situation

The new distributor of Boreal products in the United States is The Ralph Libonati Company with offices in New Jersey and Southern Calif. President Stephen Libonati told SNEWS that his company is in the process of sending out letters announcing the change and outlining his plans more


Mystery Shopper: Trying to find a light in Chicago harder than imagined

Our goal with Mystery Shoppers is not to pick on one person or one store -- or to praise one particular store or person -- but to point out what went right and what, if anything, went wrong and, hopefully, offer a learning experience to any and all retailers. Each and every more


HEAD pegs worldwide ski market at 3.2 million pairs, $465 million

Head NV estimates there were 3.2 million pairs of ski sold worldwide at a wholesale price of €320 million, or $465 million in 2010. Head included the estimate as part of the company’s annual Dutch Financial Report, filed April 14, 2011 with the Dutch Financial Market and the more

SNEWS® rings in New Year with new look, feel and features

After years of covering rumors about everyone else in our industries, we are now the proud owners of our very own rumor, and we are having quite a good chuckle over it. Seems we are either for sale or teetering on the edge of financial ruin. Ahhh, we feel so special. more

Mystery Shopper: So helpful, but can't we TRY to close the sale?

This is the second installment of our continuing and occasional series of stories about our mystery shopping experiences at fitness stores. Since it's only the second (the first for fitness was Dec. 20, 2004), we'd like to briefly review our intent in running these stories. They more

Reebok creates women's tri series

Reebok, which will kickoff a new series of women's apparel and footwear for fall 2003, is also launching a series of four triathlons for women of all levels. Called, of course, the Reebok Women's Triathlon series (, the race will donate a portion of more


Bottoms up: Companies try to prove there’s still innovation left in bottles

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Summer Market 2012 with select stories from the O.R. Daily we published at the show Aug. 2-5. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update and more

OR Winter Market -- Applause for a successful show

What a great show! Outdoor Retailer Winter Market staff should give themselves a collective pat on the back because by all reports we're hearing, the show was a raging success. For once, folks weren't grumbling about numbers, even though there were fewer total stores at this show more

OR Summer Market -- Shoes made for climbing

As we discussed in the GearTrends Summer Outdoor magazine, rock shoes are a hot topic of conversation in the climbing world these days. Unfortunately, the discussion is less about features and performance and more about the soap opera atmosphere and discounting. Here's a brief more