Outdoor Retailer trade show organizers contacted SNEWSÂ® to confirm that the Winter Market trade show (Jan. 29-Feb. 1) will be powered 100 percent by electricity generated from clean wind energy.
All proceeds from Green Steps sponsorships will go toward offsetting the additional 10 percent surcharge for utilizing green energy, although the money is nowhere near enough to cover the increase. So, Outdoor Retailer is putting its own money behind the green energy effort, all to ensure that the use of fossil fuel is minimized during Winter Market.
According to Utah Power, the power supplier for the Salt Palace Convention Center, for every kilowatt-hour of wind energy purchased, a company can offset 2 pounds of carbon-dioxide emissions. Based on power usage from past shows, an estimated 117,109 kilowatt-hours of wind energy will be purchased at the upcoming Outdoor Retailer Winter Market.
SNEWSÂ® View: When you see Outdoor Retailer Show Director Andy Tompkins at this year's Winter Market, be sure to offer him thanks from the industry. Ditto Scott Leonard of Indigenous Designs who has been the heart and soul behind the Green Steps program. Outdoor Retailer went above and beyond on this one, and they did so because Tompkins, along with strong support from Kenji Haroutunian, VNU account exec for Outdoor Retailer trade shows, convinced the powers that be at VNU that this was the right thing to do. For those that were concerned that VNU was simply using the Green Steps program as a means to pocket more money, you can step to the back of the line and now officially hang your head. You owe Tompkins and team an apology. As to the question of whether Outdoor Retailer will commit to using renewable energy for all future shows, this is a one show at a time affair. We would surmise that if the industry expresses appreciation and encouragement, and makes those thanks deafening, we'll see the program back for Summer Market.