"Today is Earth Day…a day of green proclamations and adoration for all those who stand upon green pedestals, real or perceived. A recent Sunday New York Times op-ed piece “How Green Is My Bottle” got me thinking even more about the color green as a metaphor. Is anything, really, green? Or are we simply dealing in various shades of the color wheel in the direction of green?..." -- read more in the SNEWS blog by clicking here.
SNEWS Reader Poll: Earth Day -- Important event or marketing hype?
It was hard to miss all the marketing hype related to Earth Day this year. It seemed like a lot of companies had some marketing angle or special product promotion targeted at Earth Day. Which got us wondering...just what does Earth Day mean to our outdoor and fitness industry ...read more