How do adventure travelers make decisions? - SNEWS

Portrait of an adventure traveler

Who's in your store, looking to outfit their adventures? We've got the numbers on today's adventure traveler.
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Adventure travel is on the rise, and outdoor retailers are poised to take advantage of the growing market. How do you get travelers into your store, or market your gear to them? The first step is understanding who they are and why they travel.

For more data about adventure travelers, check out the Adventure Travel Trade Association's most recent Industry Snapshot.

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