Portrait of an adventure traveler

Who's in your store, looking to outfit their adventures? We've got the numbers on today's adventure traveler.

Adventure travel is on the rise, and outdoor retailers are poised to take advantage of the growing market. How do you get travelers into your store, or market your gear to them? The first step is understanding who they are and why they travel.

For more data about adventure travelers, check out the Adventure Travel Trade Association's most recent Industry Snapshot.

adventure travel


Adventure travel

How to sell more adventure travel gear

As much as the outdoor industry might hate to admit it, the shutterbug wandering the streets of Rome has many of the same needs as the guy waiting for his backcountry skis to come through baggage claim. The overlap between what travelers and outdoorists want is even bigger than ...read more


Gear trends: Adventure travel for 2014/15

Throughout the next month, SNEWS will recap its coverage of Outdoor Retailer Winter Market 2014 with select stories from the O.R. Daily we published at the show Jan. 21 – 25. It’s an opportunity for you to catch up on stories you might have missed in O.R.D., and for us to update ...read more