After 20 years at FreeMotion and its parent Icon Fitness, Patrick Hald has left to focus on the active aging market as president of the International Council on Active Aging.
“It’s always tough to leave a place, but I’m excited about the opportunities,” Hald told SNEWS®. “It’s an area I’m personally very interested in.”
He started Sept. 8, 2009, and will focus on business development for the group. ICAA was begun in 2001 by former Keiser sales and marketing chief Colin Milner, who until now has been as he put it “the face of the business.”
“This means growth,” Milner said. “I’ll spend more time on the bigger picture and not on driving the business.”
ICAA (www.icaa.cc) focuses on offering education, support, resources and networking among agencies, associations, governments and professionals that serve the aging marketplace. Those include cities, community centers, wellness centers, senior living facilities, as well as health clubs.
Milner started the association when he had a “life-altering” experience while at Keiser when he began to read research and to hear about the huge numbers of the population that was aging. His group focuses on healthy and active aging, what are the issues and how to address them with functional-friendly products and services. It has 8,000 members.
“Your trump card in all that you do is your health,” he said, adding that the leading edge of the gigantic baby boomer generation will start turning 65 in 2011.
“Our goal,” Milner added, “is to make change happen.”