Alpine ski retailers across the country, located in both mountain towns and urban settings, are experiencing a renaissance of the all-mountain mid-fat ski (90 to 100mm at the waist). These daily drivers have become the bread and butter for consumers and retailers. “It’s been consistent,” notes Bryan Heil of Christy Sports.in Boulder, Colorado.
“Three to four years ago people were said to be going narrower—a rebound from super-fat skis—but most skis purchased these days have waists around 100mm,” Heil says.
One ski to rule all snow? Not so fast. Customers are increasingly looking for specialty skis to meet the conditions where they live. Ski shops in New England say customers are opting for slalom skis and front-side carvers—narrower-waisted skis that excel on groomers—to complement their daily driver when conditions are firm.
Mean while, Western shops note strong sales in fat powder boards to com plement the all-mountain skis their customers already have.
“Some people are hesitant to have two pairs of skis,” says Michael Strachan of Cole Sport in Park City, Utah, “But those who are moving here are buying multiple skis: an 80mm- to 90mm-waisted daily driver and a fat powder ski.”
Gear Trends: Winter 2018
This article was originally published in our 2018 pre-show issue of The Daily.