White Sierra


White Sierra is PROUD to offer apparel made for your outdoor adventures! We continue in our mission to bring customers accessible products that prove themselves on durability, performance, protection and value throughout the life of the garment.


White Sierra

White Sierra is a Sunnyvale, Calif.-based outdoor apparel brand with a successful heritage of more than 25 years spent serving the outdoor and sporting goods markets. White Sierra is coming off a very strong season as customers look to the brands' affordable quality, durability ...read more


White Sierra Tecta Shirt

For the past few years, apparel companies have searched for materials that kill odor without killing the planet. To avoid man-made chemicals that aren't so eco-friendly, they've turned to a variety of antimicrobials that are derived from natural stuff, such as coconut husks and ...read more

Sierra Media/ Sierra Club

Sierra Club is America's largest and most effective grass roots environmental organization with 2.4 million members and followers. Founded in 1892 by John Muir our mission continues to be to inspire and help all Americans get outside to explore and enjoy nature so that they will ...read more


White Sierra Hires Product Creation Team to Create a NEW White Sierra

Sunnyvalle, CA(December 8, 2015)- White Sierra is proud to announce the creation of an enhanced Product Creation Team to help elevate product design in conjunction with its new “Find YOUR Outdoors” brand initiative.  For the past thirty-five years, White Sierra has built a ...read more

Doug Prentice Joins White Sierra as VP Merchandising

Sunnyvale, Calif., April 1, 2009 –White Sierra is pleased to announce Doug Prentice, formerly with Columbia Sportswear, has joined the company as Vice President, Merchandising. In this role, Doug will be directing apparel innovation across the brand, streamlining merchandising ...read more


White Sierra Debuts S’16 Jacket Collection

Sunnyvale, CA (August 12, 2015) –White Sierra is proud to introduce our expanded Spring ’16 Jacket Collection that fits Your Outdoors. Men’s Trabagon – Color Block Rain ShellThe Trabagon – Color Block is built with Teflon® fabric protector that adds life to the product and ...read more

White Sierra appoints sales agency

SUNNYVALE, CA – Nov. 14, 2011 – White Sierra Inc., (www.whitesierra.com) an outdoor apparel brand dedicated to delivering performance apparel at value prices, today announced that Granite Marketing Inc. was named the new sales team serving the Rocky Mountain region and Southern ...read more


White Sierra Debuts S’16 Eco-Friendly Collection

Sunnyvale, CA (July 27, 2015) – White Sierra is proud to introduce their all-new Spring ‘16 Eco-Apparel line: products made of environmentally friendly materials to enhance their customer’s experiences and lives, while minimizing their impact on the earth. White Sierra includes ...read more

White Sierra Expands Distribution To Canada

SUNNYVALE, Calif., Jan. 16, 2008 – White Sierra, an outdoor brand with a heritage that extends back 28 years, announces that the company is expanding its distribution to Canada effective Fall 2008. “White Sierra receives continued interest, show after show, from Canadian ...read more