To say that Thule's beginnings in the US were humble would be an understatement – Founding member Ake Skeppner sold direct to end users at windsurf competitions on the New England shoreline; exhibited the product line at a number of different trade shows and even canvassed local retailers in the greater New York area, all from his “office” - a now famous station wagon.

Initial success was found in the small but growing sport of windsurfing where a strong, reliable roof rack was an indispensable piece of equipment. This was quickly followed by success in the ski business where Thule's Swedish heritage certainly helped the product gain rapid acceptance.

By the mid-eighties the first major milestone of the company occurred. At this point, the company sold directly to ski and windsurfing shops but sold through distributors to address the large and growing bike business. A risky decision was made to terminate these distributor relationships and sell direct to retailers through a network of independent sales representatives. Upon this decision rests much of the company's market success today.

As the company's sales in the bike business grew, so did the competition with another US rack manufacturer. By the late eighties, Ã…ke and his management team felt that the US market had changed - roof racks were seen as almost lifestyle accessories - and customers demanded features and products different to those available from Thule Sweden where roof racks where viewed more simply as a car accessory.

From this sprang the decision that would be the company's second major milestone. Ã…ke hired a US engineer and set up a small assembly plant in Elmsford, NY in order to design and manufacture bike carriers that would offer the features demanded by the US consumer and compete effectively with other racks on the market.

From this decision grew the strategy to design and manufacture products in the USA for the US market. Since this time, the company has grown rapidly through product innovation, a commitment to quality and the continuance of a strong entrepreneurial spirit. Into the year 2000 and beyond, Thule continues to evolve our products to meet the need of users.



Thule Group acquires rooftop tent maker

To mount a rooftop tent, first you need roof racks. One of the leading roof rack makers, Thule Group, announced today the $9.5 million acquisition of one of the leading roof top tent makers, Tepui Outdoors.  The overlanding category is a budding gear genre, as the line between more


Behind the scenes at Thule’s first North American retail store

Amid Covid-related lockdowns and the limiting of guests inside stores, the past year has been difficult for outdoor retail. But one global brand is betting that brick-and-mortar remains a viable channel for moving goods and, perhaps more importantly, engaging consumers. Thule more

Wiedemann Joins Thule as Product Manager

Thule, the world leader in Sport Utility Transportation, announced today the hiring of Karl Wiedemann as Product Manger. Wiedemann will be responsible for the development of fit kits and load carriers, as well as the introduction of Thule snow chains in the North American market. more


Thule Partners with Backbone Media

SEYMOUR, Conn.(February 25, 2016) — Thule, the leading manufacturer of sport and cargo car carriers, sport and travel bags, luggage and technical backpacks, announces that it has partnered with Backbone Media to manage a portion of its public relations outreach and communications more

Thule Reduces Workforce at SportRack Facility

Seymour, CT- Effective December 29, 2006, Thule will lay off 33 employees, the majority of which work in production, at its SportRack facility in Granby, Quebec, Canada. The decision to downsize is due in part to plans to transfer some of the manufacturing of SportRack products more

Thule Revamps Sales & Service Organization

Thule, Inc. announced today that it is restructuring its sales and service organization to help meet Thule's worldwide growth objective, set in 2004, to double the company size to over US$ 875 million by 2007. As part of the restructuring, the company also announced the hiring of more

The Thule Group Acquires TracRac

The Thule Group, world leader in products that make it easy for people to transport their equipment securely, safely and in style, announced today the acquisition of TracRac Inc., one of the leading US manufacturers of transport solutions for professional use.Since 1995, TracRac more

Thule acquires Case Logic Inc.

Malmö, April 30, 2007 - Thule AB, the world leader in Sports Utility Transportation, acquires Case Logic, Inc. and all subsidiaries of the US based storage and organization solutions company. Case Logic is a leading player of storage solutions and lifestyle accessories in both more

Thule Brand Ambassador, Peter Pell, retires after 30 years

For immediate release: May 12, 2015 Thule Brand Ambassador, Peter Pell, retires after 30 years  “It is not a job, Thule is a way of life.” -Peter “Analog” Pell Peter Pell is a pioneer in the industry, a true brand ambassador, and most importantly, a genuine friend to us all. On more