Poll | What is the most desirable swag item?

At trade shows, what do you hope to snag?
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An array of branded swag including hats, cup and coozie on a white background.

A collection of swag items we rounded up in a few minutes at our office

While some trade show-goers covet lip balms to stash in every one of their pockets and bags, others hunt down snacks, handouts to replace their holey socks, or other freebies. We recently published an op-ed about doing away with useless swag items, which got us thinking: What do our readers consider to be useful versus useless? Vote now to help guide our industry.