Rutabaga - SNEWS



Rutabaga exists to create and foster communities that love and protect the outdoor world. We do that specifically through canoeing, kayaking, stand up paddle and other water-based activities. We teach students of all ages, provide the best equipment to enthusiasts from all over the country.



Rutabaga's Canoecopia marks early indicator of what paddle customers want in 2013

As winter weather lingers into April, outdoor retailers can look forward to a great deal of pent-up purchasing power this spring and summer. And there is no truer sign of of the season than one annual migration of paddle sports enthusiasts to Madison, Wis. With ice still thick more

Weidman "Eases Out" of Rutabaga

It's been five years since Jeff Weidman and Darren Bush purchased Rutabaga Paddlesports. Weidman announced today that he is reducing his day-to-day involvement as well has his share of the business. “I really feel like we have the business on solid ground and in a great more

Mystery Shopper: Rutabaga keeps it low key but good

SNEWS® heads to Madison, Wis., with an undercover operative sent into Rutabaga -- we've heard they’re good, so let's see. Still, as we always like to point out: Our goal with these Mystery Shoppers is not to pick on one person or one store -- or to praise one particular store or more

Rutabaga, Midwest Mountaineering and Granite Gear partner to help BCM

Granite Gear, based in Northern Minnesota, issued a BCM Portage Pack challenge match this spring, allowing Big City Mountaineers to get 20 Portage Packs donated to use in its summer paddling programs for under-resourced urban teens."Granite Gear supports BCM because as kids, we more

Rutabaga fuels kayak symposium with passion

The Rutabaga paddle shop in Madison, Wis., has discovered the perfect recipe for an irresistible sea kayak symposium: mix a slice of sunshine with plenty of enthusiasm, and toss in a heap of education. The company's Door County Sea Kayak Symposium drew 174 people who paddled more

Rutabaga vendor awards bring smiles & teeny trophies

Every year, at Outdoor Retailer Summer Market, the Rutabaga team awards trophies (little ones so they're easy to carry home) to the store's vendors who they think did a great job for the store, its customers and the industry. This year's winners are (with comments from the more


Innovation Project | Rutabaga

** To watch more episodes of The Innovation Project, click here. Rutabaga Paddlesports' owner and "chief paddling evangelist," Darren Bush, likes to say he's one of the only shop owners in the country who gets hugged every day by his customers. "We facilitate them falling in more


Ultimate Paddle Performance is Werner Paddles Mission. . . and Promise to You. We believe Advanced Designs and a Great Fit are the key ingredients to achieving Ultimate Paddle Performance™ . . . therefore, to fulfill our promise we focus enormous amounts of energy bringing our more


ROTY winner Rutabaga shares joy of paddlesports with disadvantaged youth

East Madison Community Center in Madison, Wis., introduces kids to all sorts of sports during its summer day camps. But one activity seems to have an especially strong impact on the kids, who are mostly minorities from poor families.  “Paddlesports is one of the most popular more