Penguin Brands Inc.

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Most companies' new products are conceived in the boardroom, often mere clones of successful products designed by others. At Nathan, our product development labs are the terrain we constantly strive to conquer. We do our best product research scaling the Tetons, crossing the Grand Canyon or clinging to a sub-6 minute pace 20 miles into a marathon—because what needs to be improved often becomes clear only under extreme conditions. In fact, nearly all of our best ideas for new products hit us when we're training for, or competing in, trail hundred-milers, epic mountain bike rides, adventure races, and triathlons. Every race, ride or run is an experiment in redefining the very notion of “humanly possible” that requires not just the heart of an athlete, but also the mind of a scientist.

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