Paul G. Gagner

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With 30 years of outdoor industry experience, and a vast network to tap in to, I am available for a variety of consulting projects, including:

* Strategic brand positioning
* Target customer identification
* Strategies for returning a brand that has been stagnant to revenue & earnings growth
* Go-to-market strategies (I can be especially helpful with companies lookingto "break in to" the outdoor specialty channel.)
* Assessment & strategies to improve operations, marketing communications, and/ or product.


Paul Basagoitia Signs With Teva

(Goleta, Calif.) 04.16.12 – Action outdoor brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has signed professional athlete Paul Basagoitia to its freeride mountain biking team. Basagoitia, 25, of Minden, Nevada, has been a fixture in the competition more