The rise of pop-up shops this season

Outdoor brands use temporary brick-and-mortar locations to engage with customers during the busiest time of the year for retail.

'Tis the season for pop-up shops and exhibits, where shoppers have one more choice to find their holiday gifts. Customers nowadays are attracted to buying experiences and many brands are looking for ways to stoke desirability through their own seasonal stores in addition to specialty retail.

adidas Outdoor launched its first pop-up experience on Nov. 2 in New York City to celebrate the debut of MyShelter, the ultimate commuter jacket for the rainy city.

"We utilize these events to engage with young creators that follow the brand," said Patrick Tullos, senior manager brand communication and sports marketing. "We are bringing a premium experience to the retail environment which is evolving to meet changing consumer demands. Consumers want to feel special and know that brands are speaking directly and personally to them. That is what this event achieves—very personal interaction. It is a natural step to bring this approach to adidas Outdoor."


stock exchange board

An investor's guide to the outdoors

How good of an investment is the outdoor and recreation industry on Wall Street? A SNEWS analysis shows the sector has outpaced broader market indices such as the S&P 500 and Dow Jones Industrial Average with healthy gains during the past five years, albeit still lagging behind more

Torrent trail shoes

Living coral is 2019's hottest color

Immersion in social media and technology is taking a toll on us and the Pantone Color Institute believes that a vibrant yet mellow color will bring us all a little more joy. The world's self-proclaimed color gurus have declared Living Coral the color of the year for 2019. Its more