ORSM '12 New Exhibitors Recap: Smooth SUP

SNEWS highlights some new exhibitors that attended the Outdoor Retailer Summer Market 2012 trade show. Check out Smooth SUP’s story and visit their website for more information about their services.

Smooth SUP

/ Alex Johnson, partner / San Clemente, Calif. / Founded 2010

Alex Johnson on Smooth SUP: “Smooth Stand Up Paddleboards are unmatched in the sport for performance, quality, looks and price. For the incredibly low price of $899 and a $99 flat-rate shipping fee per board you get the best overall performing stand-up paddleboard on the water. We include the Board Vent, Board Handle, Deck Pad, Center and FCS Side Fin, Matching Carbon Composite Paddle! Smooth Stand Up Paddleboards are a perfect entry point to the sport for a first-time buyer or a budget minded advanced paddler.”

Tell us about your brands and products:

We keep it simple and smooth: Three sizes and four color designs, 11-foot and 12-foot all-around boards and our new 12’ 6” displacement hull racing/touring board.

What were you, as the founder of the company, doing before this?

Shaping surf boards.

Where did your inspiration come from?

The need for a price point, complete package, quality board that no one we saw offered in the SUP world.

What’s the one best feature of your product?


What has been your biggest challenge?

Keeping up with supply and demand.

Why did you exhibit at Outdoor Retailer?

To acquire more dealers throughout the U.S. and promote Smooth SUP.

Who do you look up to in the industry?

We do not look up to anyone, we are here to change the SUP market and introduce new features that no one has thought of yet.

Who do you want to compete against in the industry?

We want to compete against everyone in the industry.