Elevator Pitch: Reima, kids' outdoor apparel brand

Based in Finland and with over 70 years’ experience, Reima is the world’s leading premium performance wear brand for active children ages 0 to 14.
Author:
Publish date:
Updated on
A little blonde boy on a snowboard

Reima makes non-toxic outdoor apparel—outerwear, rain jackets, base layers, accessories—for kids ages 0 to 14.

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors.

Ride the elevator with Elina Björklund, CEO of Reima.

With the growing national conversation around “rewilding” our children—think of the trending hashtag “#freerange parenting”—and childhood obesity rates continuing to climb, we at Reima are on a mission to help kids worldwide discover the joys of active movement. Whether that’s happening outside at the playground or indoors at a gym, Reima’s aim is to ensure that kids have the right clothes to be active: clothes that fit and perform properly no matter the weather. 

With over seven decades of experience, Reima has gained a unique understanding of children: how they move, how they play, and what they need. Every Reima product is carefully designed for a specific age and built to last, from the design and fit to the fabrics and extensive features. Founded in Finland, where kids in school are expected to spend three to four hours outside every day, regardless of rain, snow, or extreme temperatures, we understand the importance of having products that are high performing, highly abrasion resistant, waterproof, breathable, comfortable, and safe. 

Four kids dressed in baselayers

With what we call a “tip-to-toe” wardrobe, children ages 0 to 14 have access to a 100-percent non-toxic collection that is built solely with kids in mind—this is not simply adult apparel that has been resized for younger consumers. We cater to the world’s most outspoken and honest consumers—children—so we’d better get it right! 

Reima is sold in 37 countries and we recently entered the North American market with an edited collection that has been well received by national and independent retailers alike. As the Fall/Winter 2018 collection rolls out over the next month, we look forward to seeing the reception and increasing our distribution.

Do you have a new product or company you want to pitch? Here's how to do it.

Related

Ice climber wearing Appalachian Gear Company hoodie

Elevator Pitch: Appalachian Gear Company

Ride the elevator with John Gage, co-founder of Appalachian Gear Company. Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. The over-use of synthetic fibers in garments has led to microplastic ...read more

Blonde woman with hat wearing Glade Bamboo Sun Shirts by water

Butter-soft shirts that protect against UV rays

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Curt Nichols, founder of Glade. This might just be the most comfortable shirt you’ve ever worn. Seriously, you need to ...read more

Boulder Denim 2.0

Jeans you can almost do the splits in

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Bradley Spence, of Boulder Denim. Launched July 23 on Kickstarter, Boulder Denim’s Denim 2.0 features a proprietary ...read more

NexOptic Doubletake binoculars

NexOptic is making binoculars cool again

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with John Daugela, chief executive officer of NexOptic. NexOptic, based in Vancouver, Canada, has reimagined ...read more

Gelliflex abacus product shot for elevator pitch

New product: Relax muscles tightened by climbing

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Craig Olschansky, inventor, founder, and CEO of the Gelliflex Abacus. The Gelliflex Abacus is a gel-ball trigger point ...read more