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Paul G. Gagner

With 30 years of outdoor industry experience, and a vast network to tap in to, I am available for a variety of consulting projects, including: * Strategic brand positioning * Target customer identification * Strategies for returning a brand that has been stagnant to revenue & ...read more

On July 4, 2014, Lewis flew a handmade American flag, made from hemp harvested on his farm, at the Capitol. The nation's first American flag was made from hemp, too. Photo by Donnie Hedden.

Patagonia urges support of hemp legalization bill with new video

You can buy hemp, sell hemp, make clothes from it and even eat it. But in the United States, it’s illegal to grow it. Hemp often gets lumped in with marijuana, and is on the United States’ list of Schedule I controlled substances, even though it has no psychoactive properties. ...read more

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Who’s on the Move: Brian Moore at The North Face, Bill Inman at ExOfficio, Lance Taylor at Salomon, Merle McCreery at Boa Technology and more…

The North Face recently hired Brian Moore to fill its newly created vice president of footwear position. Moore was previously at Timberland.  K2 Sports, of Seattle and headed by President and CEO Anthony DeRocco, recently appointed Verde PR as its agency of record. Verde PR is ...read more

Colorado's Maroon Bells sprinkled with snow

SIA, Colorado brands help push climate change bill through Senate

Snowsports Industries America (SIA) and Colorado-based outdoor companies helped push a climate change bill through the Senate on Wednesday—a step closer to lowering statewide greenhouse gas emissions. It now awaits Democratic Gov. Jared Polis' signature. "Our Colorado members ...read more

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Bill Conradt Joins ExOfficio as VP of Global Sales

Seattle, WA – ExOfficio®, a leading designer and manufacturer of adventure travel apparel and gear, today announced the appointment of Bill Conradt as the company’s new vice president of global sales, concluding a nationwide search. In this position, Conradt will lead the brand’s ...read more

Senate passes miscellaneous tariff bill

Boulder, CO -- The United States Senate today passed the U.S. Manufacturing Enhancement Act of 2010, better known as the miscellaneous tariff bill, or MTB (H.R. 4380). Outdoor Industry Association (OIA) hailed the Senate’s action as a major legislative victory for OIA, the ...read more

Paul Basagoitia Signs With Teva

(Goleta, Calif.) 04.16.12 – Action outdoor brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has signed professional athlete Paul Basagoitia to its freeride mountain biking team. Basagoitia, 25, of Minden, Nevada, has been a fixture in the competition ...read more

Paul Basagoitia Signs With Teva

(Goleta, Calif.) 04.16.12 – Action outdoor brand Teva® (a division of Deckers Outdoor Corporation, NASDAQGS: DECK) has signed professional athlete Paul Basagoitia to its freeride mountain biking team. Basagoitia, 25, of Minden, Nevada, has been a fixture in the competition ...read more

Quiksilver, Inc. Appoints Paul Speaker to its Board of Directors

Quiksilver, Inc. (NYSE: ZQK) today announced that Paul Speaker has been appointed to the Quiksilver Board of Directors effective immediately. Mr. Speaker is President of Time Inc. Studios, a dedicated in-house digital studio launched by Time Inc. in early 2007 to deliver on the ...read more