Breckenridge, Colo.- January 8, 2018 James Russell Gill III, professional ultra-endurance runner, owner and CEO of Bad to the Bone Sports™ and race director for the Ultra Race of Champions, has signed on as an athlete with Honey Stinger®, maker of honey-based energy ...read more
Vesuvius, VA –May 22, 2017. The 7th Annual Ultra Race of Champions (UROC) 100k has drawn a deep field of elite runners to stunning Skylark in the Blue Ridge Mountains of Virginia. The race, which also includes a 50k and 25k, took place on May 13 and 14, 2017. The race attracted ...read more
Vail, Colorado and Biella, Italy, December 3rd, 2012, - J Russell Gill III and Dr. Francesca Conte of Bad to the Bone Endurance Sports, the organizers of the Ultra Race of Champions®, UROC®, the Championship event for the sport of Ultra Distance Running, announce today that ...read more