FOR IMMEDIATE RELEASE
DeFeet EVO “Disruptor” - Most Aerodynamic Sock Takes Yellow Jersey
Hildebran, NC, July 9, 2019 – DeFeet International, manufacturers of performance socks and accessories for cycling, announces the arrival of the most aerodynamic cycling socks made, the new DeFeet Evo Disruptor.
Independent testing was conducted at the A2 wind tunnel in Mooresville, NC with guidance from Aero camp co-founder Heath Dotson and included the latest aero specific socks from competing brands. Results showed the DeFeet Evo Disruptor to be the most aerodynamic sock of them all.
On July 8, 2019 Deceuninck-Quickstep rider Julian Alaphillipe baptised the DeFeet EVO Disruptor with a solo break away to win Stage 3 of the Tour de France and take the Yellow Jersey of race leader. In 2018, Deceuninck-Quickstep wore the DeFeet EVO Ventoux to 74 professional victories, but the team saw the emergence of aero socks and asked DeFeet to make its own version.
“Our designs were winning the big races, but riders kept asking for a special aerodynamic model.” said DeFeet Founder and Chief Sockologist Shane Cooper. “We decided to not just jump in with a similar product. We spent over a year in development and took a scientific approach. We designed multiple silhouettes of a sock that introduces new features proven in the wind tunnel.” Several DeFeet technicians have a strong interest in aerodynamics and we're excited to apply their knowledge to the EVO Disruptor project.
Test results showed that most aerodynamic socks are approximately four (4) watts more efficient than bare legs while cycling. The new DeFeet EVO Disruptor, however, posted savings of eight (8) watts, doubling the efficiency of competing brands.
DeFeet achieved the new marks with the EVO Disruptor by using subtle, vertical striations that disrupt just enough air to create smoother flow around the feet, ankles and legs of the rider. Since feet move forward while riders punch through the air, the pedaling motion creates more than purely parasitic drag on the cyclist.
The combination of test results, race results and rider feedback made the decision to add the EVO Disruptor the DeFeet lineup a certainty. DeFeet has set the launch date to be October 1st, 2019.
Please contact Shane Cooper with any further questions at email@example.com.