brian.smith@rygr.us
Tender Corporation Joins With Victor Capital Partners to Accelerate Growth
LITTLETON, N.H. (February 1, 2019) — Tender Corporation, which sells a range of best-in-class branded consumer products, today announced the completion of a management-led transaction to recapitalize the business and to help the growing company accelerate its growth in both the ...read more
Norrøna to Open First U.S. Brand Center in Boulder, Colorado
DENVER (January 23, 2019) — Norrøna, the four-season Norwegian outdoor brand renowned for its premium, sustainably built outerwear, will open a brand store in Boulder, Colorado, during the H1 of 2019. Located along the walkable Pearl Street Mall, Norrøna Boulder will feature the ...read more
Black Ember Reimagines Waterproof, Rolltop Backpacks With WPRT Collection
SAN FRANCISCO (November 13, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed backpacks for the active urban nomad, today announces the limited release of its latest waterproof backpack line, the WPRT Collection, on Kickstarter. With elegant solutions to ...read more
‘Perfected’ Norrøna Down Jacket Featuring NASA Material Wins GearJunkie Best In Show Award
DENVER (November 13, 2018) — Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, has received GearJunkie’s coveted Best In Show award for its trollveggen ACE down950 Jacket, which debuted last week at Outdoor Retailer Winter Market. Combining a ...read more
Norrøna Debuts Reimagined Backcountry Freeride, Alpinism Outerwear Collections at Outdoor Retailer
DENVER (November 6, 2018)—Norrøna, the Norwegian brand renowned for its premium, sustainably built outerwear, will exhibit its Winter 2019/20 assortment this week at Outdoor Retailer Winter Market in Denver. The tamok collection, built for hard-charging backcountry skiers and ...read more
Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires
DENVER (July 20, 2018)—Norrøna, a Norwegian brand known for crafting high-end, sustainably built apparel and gear for a wide spectrum of outdoor activities, announces the appointment of outdoor industry veteran Adam Chamberlain as U.S. sales manager. Chamberlain is the first U.S. ...read more
New Research Lauds Permethrin Found in Ben’s Clothing and Gear as Effective Tick Deterrent
LITTLETON, N.H. (June 11, 2018)—A new study, funded by the Centers for Disease Control and Prevention and published in the May 24 edition of the Journal of Medical Entomology, confirms the efficacy of permethrin-treated clothing in deterring ticks capable of transmitting Lyme ...read more
The Itch Eraser® Partners with Jekyll & Hyde for Branded Content Campaign
LITTLETON, N.H. (June 8, 2018)—Tender Corporation, a New Hampshire-based company with a family of outdoor brands, has selected Jekyll & Hyde, an advertising and marketing agency specializing in consumer packaged goods, to run a multi-channel campaign for its ...read more