COLUMBUS, OH – Consumers with a household income of $100K+ aren’t immune to the happenings in Washington. From an ailing economy to the proposed healthcare reform, these consumers appear concerned about Congress’s actions. They don’t know what’s going to transpire next, and they ...read more
COLUMBUS, OH – Consumers continue to indicate they are frugal when it comes to spending and same store sales growth do not appear likely over the next 75 days for most retailers, according to the latest ForecastIQ™ analysis (a service from Prosper Technologies, LLC). However, ...read more
COLUMBUS, OH -- Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. According to a new analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM 14-Jun 09) of over 22,000 ...read more
COLUMBUS, OH – On average, Chinese consumers age 18 to 34 save 14% of their annual income, almost doubling that of Americans the same age (9%). Positive economic growth plus high consumer savings rates is a formula for strong consumer confidence among young Chinese consumers. ...read more
