Betsy Bertram is the Brand Manager at Townsend Bertram & Company Adventure Outfitters and curator of the Glass Top Counter Blog, a writer in the outdoor industry, a Kripalu yoga teacher, and IKO certified kiteboarding instructor. She is an avid adventurer, community builder, speaker, and leader. Betsy is also a graduate of the Outdoor Industry Association Skip Yowell Future Leadership Academy.
Bertram is the author of our Retail Voice column, which aspires to directly address many of the challenges that specialty outdoor retailers face in today's omni-channel retail landscape.
"Inspired by conversations with other retailers at shows, I saw the incredible impact of sharing best business practices and opening up honest dialogue about the challenges we all face," Bertram says. "I hope Retail Voice creates a monthly opportunity for us retailers to raise our voices and make meaningful changes in our stores and industry."