ORSM14_Day1_CoverDay 1 of your Summer Market 2014 O.R. Daily published by SNEWS is here.

We kick off the show with some target practice, namely the increasing connections between our world and the hook & bullet crowd.  It’s a two-way trail with outdoor brands scoping fly fishers and hunters, while camouflage pack and high-end cooler makers hunt for specialty retailers beyond Cabela’s and Bass Pro Shop.

In other news, Patagoina cuts the cord on its footwear deal with Wolverine, and Polartec tells us it has put the ingredient brand up for sale. Plus a little rain, and relatively cool day — 80 degrees feels downright chilly for Utah in August — couldn’t dampen spirits at Tuesday’s Open Air Demo at Pineview Reservoir.

Want more? Catch up on the trade show’s latest products and trends with coverage of performance apparel, men’s and women’s lifestyle pieces, hydration nutrition and fitness trackers. And check out new exhibitors, new product picks, and plenty of photos captured at the show.  Get educated too, with our special SNEWS Retail College section in the magazine.

Click here, or on the cover, to view the 136-page, tablet-friendly digital edition distributed at the show on Day 1, August 6, 2014.

For all five O.R. Daily issues from Summer Market 2014, and editions from past Winter and Summer Market seasons, click here.  Every issue is free and open to the public, so share away on social media, too!

— SNEWS Editors