Ultimate Direction announces partnership with Beta Climbing Designs for United Kingdom distribution
Riding a wave of momentum created by the new Signature Series Vests, Ultimate Direction looks to Beta Climbing Designs for growth in the UK
BOULDER, COLO. (For Immediate Release) –Ultimate Direction is proud to announce a recent partnership with outdoor equipment distributors Beta Climbing Designs for enhanced brand distribution and customer service throughout the United Kingdom, effective February 1, 2013.
The strength of the recently introduced Signature Series Vests and anticipation around the soon to be released Scott Jurek collection has created strong consumer demand in the UK. With a long history of successful outdoor brand representation and a deep knowledge of the UK market, Beta Climbing Designs is the perfect partner to supply that demand.
“With a personal passion for running and an understanding of the running market in the UK, Beta is an ideal partner for Ultimate Direction,” said Buzz Burrell, Brand Manager for Ultimate Direction. “We receive daily requests from customers in Europe for our Signature Series Vests, and we’re looking forward to having Beta represent us.”
Beta Climbing Designs distributes several prominent outdoor brands throughout the UK and is looking forward to the partnership. With a variety of innovative product to compliment any running style, Ultimate Direction will be a great addition to Beta’s stable of brands.
“Ultimate Direction is really on to something with their new Signature Series Vests and we see a big opportunity here in the UK,” said Simon Berry, Managing Director of Beta Climbing Deigns. “We’re looking forward to working with the UD team to grow the brand’s international reach.”
Fueling the ambitions of ultra-marathoners, runners, and recreational walkers, Ultimate Direction designs and creates the next generation of hydration solutions to maximize performance wherever your two feet take you. The Signature Series and soon to be released Jurek Collection join a complete line of innovative hand-helds, water belts, waist packs, and backpack hydration all designed to keep you moving forward with comfort, ease and superior functionality. www.UltimateDirection.com