Hood River, Oregon (December 6, 2012) â€“ TREW, a manufacturer of style-inspired, technical backcountry freeride outerwear and apparel, announced today the hire of new North American Sales Manager David Sadr. Looking to double TREW’s distribution in 2013, Sadr will put his expertise in analytics and industry experience to the test. Building upon the successes and learnings of the past four seasons, the influx of new sales talent and a new manufacturing partner in Vietnam, TREW is poised for serious growth in 2013 and beyond.
New Sales Manager: David Sadr
Originally from Pennsylvania, David Sadr arrives at TREW as the new North American Sales Manager. After graduating from the University of Vermont, David moved west to pursue his passion for the mountains. He began his career in Park City, Utah as a buyer at Backcountry.com, where he was given the opportunity to lead a groundbreaking concept in closeout retail called Steep and Cheap â€“ a one-deal-at-a-time online platform that forever changed the closeout retail landscape. In 2008, David continued further west landing in Hood River, Oregon as a sales analyst for DAKINE. There he worked closely with both the sales and production teams gaining invaluable insight into customer relations as well as the global production process. â€œDave’s focus will be on building a solid sales program while increasing distribution in North America,â€ said TREW President Tripp Frey. â€œTREW is excited that the family is growing, and even more excited to have Dave on board as Sales Manager to help us open doors and grow the brand.â€
â€œI was first attracted to the brand for its unique style and individuality,â€ stated Sadr. â€œTREW was filling a void by infusing personality and creativity into an industry lost in a sea of sameness. Over the past few years, TREW has built a cult-like following of serious outdoor athletes and staunch brand ambassadors, and I want to take that passion for the product and the brand to build a strong sales program that supports it. I believe the potential has barely been tapped here and I am excited to get out there and spread the TREWth.â€
Fall 13: Positioned for Growth and Surviving the Apocalypse
TREW is poised for growth in 2013 thanks to strong partnerships with Toray and a new manufacturing factory in Vietnam. Working with Toray, TREW has developed an extremely durable face fabric to be used in 3-layer designs along with Toray’s waterproof/breathable Dermizax EV membrane. And after an exhaustive search, TREW has found a new, but well-experienced Vietnamese factory capable of meeting the TREW standard of quality.
TREW’s highly durable, waterproof/breathable line of outerwear was spawn from the harsh environment of the Northwest. Its cold and wet conditions demand the toughest and most breathable gear on the market, and yet, over the last four years, athletes and ambassadors have flocked to the TREW brand from all regions and environments. So when the Poles shift and the new powder mecca is Baja, California, TREW has products designed to survive the end of the world, no matter where you live. â€œBuilt so that shredding can continue in the post-Apocalyptic era, Fall 13 is our best and largest product offering since the company began in 2008,â€ said Product Line Manager Chris Pew. â€œThis season we are introducing a women’s outerwear line and a new collection of PrimaLoftÂ® and PolartecÂ® midlayers for men.â€
F13 Product Highlights:
Welcome to the new standard for high-quality freeride outerwear designed specifically for women. We’ve added our first Women’s outerwear pieces to the line including the Stella Jacket and the Chariot Bib. Both pieces feature the highest quality materials, durable 3-layer construction, fully taped seams and feminine design details.
â€¢Body and elbow articulation for a flattering fit and athletic movement
â€¢Durable 3-layer construction and rugged YKK AquaguardÂ® Vislon zippers on the center front with petite AquaguardÂ® zippers on all pockets
â€¢Internal drop-in storage pockets for backcountry convenience
â€¢Feminine, freeride fit with knee articulation
â€¢Durable 3-layer construction with SuperFabric reinforcement on the cuff and instep
â€¢Rugged YKK Aquaguard Vislon 3/4 length side zipper for venting and easy backcountry access
The Polar Shift for men – A refreshing design innovation for the mid-weight insulated category. We started with the highest functioning materials for the mid-weight category: ultra-fine nylon Ripstop fabric and 60g PrimaLoftÂ® ONE synthetic insulation. The result is innovative, stylish, and functional down to the last stitch.
Polar Shift Insulated Jacket
â€¢Ultra-fine 15 denier nylon Double-Ripstop fabric with PrimaLoftÂ® ONE
â€¢Fully-reversible with two unique looks and multi-functional pocket accessibility
â€¢Ultra-packable for backcountry tours
TREW, founded in 2008, specializes in creative technical apparel and accessories for furious backcountry freeriders. Based in Hood River, Oregon, TREW's line of technical garments is designed to withstand the wet, windy, and often-unpredictable conditions found in the Cascade Mountains. TREW's unique style blends progressive colors and creative details with backcountry utility for the ultimate freeriding experience. TREW, deeply rooted in the skiing and snowboarding communities, builds gear to meet their own high standards, but relies upon its team of grassroots and professional athletes to put each prototype through rigorous testing and spread the TREWth about the brand. For more about TREW, please visit: www.trewgear.com
As the official outerwear provider for the 2013 Tailgate Alaska, the largest backcountry freeride festival in the world, all of the staff and snow safety officials will be outfitted in TREW outerwear. Also founded in 2008, Tailgate Alaska has become the premiere event for professional and amateur skiers and snowboarders to showcase their big mountain riding abilities while promoting and celebrating backcountry freeriding with their peers and industry friends. For more info, visit: http://tailgatealaska.com/
For more information about the TREW brand and its products, please contact:
President at TREW Gear
Erin Brosterhous – Inside Out PR