Over the past four years, the SnowSports Industries America (SIA) Snow Sports Recycling Program (SSRP) has collected more than 350 tons of skis, snowboards, ski/snowboard boots, poles and helmets within the Denver and Salt Lake City metro areas. As the program heads into its fifth year in Winter 2012.13, SIA is looking to expand the scope of the project to include repurposing the recycled material and complete the cycle.

Major milestones for the program have included Washington State University Composite Engineering Department working to develop products that can be manufactured from the recycled compound. In addition, Leeds School of Business University of Colorado Boulder is currently developing a model for taking the program nation-wide.

“The pilot program we’ve managed for four years has taught us a lot about this process and how it benefits the entire snow sports community – consumers, retailers, manufacturers and ultimately anyone who enjoys getting out on the snow,” commented David Ingemie, SIA’s President. “It’s pretty clear our industry needs to be part of the solution for repurposing old, broken and obsolete gear,” continued Ingemie.

Thanks to a grant from the State of Colorado, Waste-Not Recycling in conjunction with SnowSports Industries America (SIA) has been able keep the program moving forward. Grant funds were recently used to purchase additional equipment needed for the six-step process of separating, reducing down and repurposing the collected equipment into a material used in construction, landscaping, furniture and fixtures.

SIA created the Snow Sports Recycling Program looking to reduce environmental impact, conserve natural resources and encourage sustainable design within the snow sports industry. Plus, there’s an added incentive for snow sports retailers — approximately 67% of consumers dropping off equipment make some form of purchase, giving retailers one more reason to get involved.

Currently, 68 storefronts/retailers have committed to participating in the Snow Sports Recycling Program with a goal of 150 by the beginning of this season. The program is accepting equipment in the Denver and Salt Lake City metro areas, with slated openings in Boise, Reno, Albuquerque and Phoenix.

Specialty Sports Venture (SSV), one of the largest specialty retailers in the country, was the first retailer to be involved and has worked closely with the SIA Snow Sports Foundation in developing a manageable and successful snow sports recycling program. SSRP organizers continue to look for advocates in communities willing to help coordinate events and drop off sites in locations throughout Idaho, Montana, Nevada, Utah, Wyoming, Colorado, Arizona, and New Mexico.

To help fund the future of the Snow Sports Recycling Program, participating retailers ask consumers to contribute $1 when they purchase new adult equipment (skis or snowboards), rental tickets or service items such as tuning and waxing — all fees are completely optional. The SIA Snow Sports Foundation has also provided additional funds to maintain the program.

For more information on the Snow Sports Recycling Program please go-to: snowsrp.org. Retailers can sign-up for the program or receive additional information by emailing: SSRPinfo@snowsports.org.

- SIA -
SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at siasnowshow.com/sourcing. SIA is dedicated to growing the industry through consumer initiatives and websites, snowlink.com and wintertrails.org, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit snowsports.org. SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: SIAmail@snowsports.org.