Garrett Madison—America’s foremost high altitude guide—joins Sherpa Adventure Gear’s roster of athletes and brand ambassadors which includes Lakpa Rita Sherpa and Kenton among others

KENT, WASHINGTON, USA and KATHMANDU, NEPAL—November 27, 2012—Sherpa Adventure Gear announced today that Garrett Madison—the professional high altitude mountain guide who led the first guided peak-to-peak climb of Everest to Lhotse in 2011—is the company’s newest global team athlete, effective immediately. Madison will represent Sherpa Adventure Gear on climbs of Aconcagua in December and January, 2013 and will field test and help refine essential outerwear he relies on when climbing 8000-meter peaks around the world. Madison joins Sherpa Adventure Gear’s team of global ambassadors and athletes including Lakpa Rita Sherpa, Dawa Yangzom Sherpa, Kenton Cool and Neil Gresham.

“Garrett is a key addition to our team,” said Tsedo Sherpa, Vice President of Sherpa Adventure Gear. “Every one of the climbers we work with gives us critical on-the-mountain testing and input that we bring into our products. ”

On the historic climb of Everest and Lhotse in 2011—where climbers successfully reached the summit of the two peaks in less than 24 hours and all the climbers stood atop Everest—Madison served as the Expedition Leader for Alpine Ascents International. It was the first-ever success in climbing and guiding the Everest-Lhotse combination. Madison has served as Expedition Manager and overseen guiding operations for Alpine Ascents International since 2007. He has safely and successfully guided over two dozen clients to the summit of Everest in the last four years.

Madison also led Alpine Ascents International’s Manaslu expedition in September of this year, alongside fellow guide Lakpa Rita Sherpa. The climb of the 26,759-foot peak, the world’s eighth highest, turned deadly when an avalanche released its fury and killed 11 climbers out of 31 caught in the path of the slide. Madison and Sherpa were instrumental in orchestrating the rescue and evacuation of surviving victims.

The pair has also worked side-by-side on Everest four times in recent years, as well as many other peaks in the Himalaya and abroad over the last six years. Their successful climb of Everest in May of 2012 safely saw their clients to the summit within a day of the difficult weather and crowded conditions that led to the tragic death of six climbers. That story—and the duo’s role in it—was well documented in an extensive article by Grayson Schaffer in Outside Magazine’s October 2012 issue.

Following his upcoming climbs of Aconcagua, Madison will guide on Kilimanjaro and then arrive in Nepal in April to prepare for the Himalayan climbing season. No doubt his first stop will be to Sherpa Adventure Gear’s headquarters in Kathmandu, where he will be welcomed to give fresh insights and feedback to the R & D team. The company constructs most of its apparel in Nepal, where Sherpa Adventure Gear climber-athletes visit frequently for extensive research and design sessions.

“I’ve taken lots of people to the Sherpa Adventure Gear store in Kathmandu to help them get outfitted for climbs,” said Madison. “The products are very, very good and I’m really excited about recent product developments. Tashi Sherpa and the Sherpa Adventure Gear team have been working really hard to make clothing that climbers want to wear. I look forward to helping contribute my knowledge to build gear that will stand up to the most demanding alpine conditions,” he added.

The Sherpa Adventure Gear roster of Global Team Athletes now numbers seven with the addition of Garrett Madison. They are:

Dawa Yangzum Sherpa—was part of the first all-woman team to summit Ama Dablam in Nepal. In 2012, she worked as a guide on Everest, the first Sherpa woman to do so.

David Gottlieb—a veteran Himalayan alpinist who works as a climbing ranger for the National Park Service on Mount Rainier in Washington state. In November, 2011, Gottlieb and Chad Kellogg made the first ascent of Nepal’s Pangbuk Ri.

Serap Jangbu Sherpa—Himalayan alpinist and guide who was the first Nepali and Sherpa to stand atop all the 8,000-meter peaks in his own country. He hopes to be the first Sherpa to climb all the world’s 8,000-meter peaks.

Pasang Lhamu Sherpa—professional mountain and trekking guide based in Nepal. Pasang began her climbing career in 2003, and quickly tackled some of Nepal’s most challenging peaks.

Mingma Tenzing Sherpa—a professional mountain and trekking guide who began guiding at the age of fourteen. He now operates Acclimatize Nepal, a trekking and climbing agency.

Neil Gresham—one of Britain’s best-known climbers. Gresham is equally at home on rock or ice, and is a respected and sought-after climbing coach.

Additionally, Lakpa Rita Sherpa and Kenton Cool serve as Global Ambassadors for Sherpa Adventure Gear:

Lakpa Rita Sherpa—the acclaimed mountain guide is regarded as ‘the best Sirdar in the Khumbu.’ He was the first Sherpa to climb the seven summits, and has successfully climbed Everest 16 times in over 22 expeditions, helping 227 climbers reach the summit under his leadership. A senior and full-time guide for Alpine Ascents International, he leads trips all over the world.

Kenton Cool—the highly accomplished English mountaineer is an IFMGA guide with a record of success on Everest, where he has reached the summit nine times. He has completed eighteen expeditions to the high mountain ranges of Asia.

About Garrett Madison
Garrett Madison is America's premier Everest guide, having personally stood on the top of the world with 28 clients over the last 4 years, more than any other American guide. He has been the Expedition Manager and heads guiding operations for Alpine Ascents International since 2007. Previously he has guided for Rainier Mountaineering and other international guiding companies. Madison has also guided ascents the world over, including many of the seven summits, Aconcagua, Denali, Vinson, Kilimanjaro as well as other notable peaks in Ecuador, Mexico and Peru. For more information, visit http://www.garrettmadison.com/ or connect with Garrett Madison on Facebook and Twitter.

About Sherpa Adventure Gear
Sherpa Adventure Gear (www.sherpaadventuregear.com) was founded in 2003 by Tashi Sherpa, who was inspired to start the company when he discovered that his two uncles were on Sir Edmund Hilary’s celebrated, first-ever expedition to the summit of Mount Everest in 1953. Sherpa Adventure Gear—which manufacturers apparel for mountain and outdoor adventures—honors the unsung Sherpa heroes who make high altitude Himalayan climbs possible by carrying the loads, laying the ropes, and guiding the way. Sherpa athlete-ambassadors test and help design Sherpa Adventure Gear products, most of which are manufactured in Nepal. The company employs hundreds of people in Nepal, where its downtown Kathmandu headquarters houses its offices, a flagship store and The Terrace bed and breakfast. Two more stores opened in 2010, in Namche and Pokhara, Nepal. The company’s marketing and sales office is in Kent, Washington. Sherpa Adventure Gear gives back to the Sherpa community through its Paldorje Education Foundation. A portion of every sale funds educational and social initiatives, such as providing scholarships to deserving Sherpa children.

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Media Contact for Sherpa Adventure Gear:
Boo Turner, Footloose Communications
boo@footloose-communications.com
cell: 206.554.1596
office: 206.462.5294

Media Contact for Garrett Madison:
Garrett Madison
gmadison10@gmail.com
206.300.5363