BOULDER, CO –Sea to Summit, manufacturer of lightweight backpacking, camping, paddle and travel gear, announces that it has chosen Momentum Media PR to serve as their public relations agency of record. Momentum will execute a creative and strategic communications campaign to help extend the reach of the brand’s messaging as Sea to Summit continues to expand their product offerings to new and existing consumers and markets.

“Momentum’s ability to take outdoor brands and share them with different media – from niche groups like paddle sports to more broad audiences like mainstream travel or active lifestyle – is what makes them such a perfect partner for Sea to Summit,” explains Shelley Dunbar, marketing director at Sea to Summit. “Our company continues to grow and as we enter new marketplaces, we’re assured Momentum is going to generate excitement with those consumers.”

A market leader in the outdoor industry, Sea to Summit equipment is used by various adventure enthusiasts, from the speed hiker looking to keep weight at a minimum to the globe-trotter with hopes of living out of one suitcase.

“As longtime fans of their products and brand, our team is excited to be working with Sea to Summit. Their product lines are versatile and numerous but most importantly the gear is proven to be the best – which fits well with our agency ethos to work with the best,” states Alycia Cavadi, founder and principal at Momentum.

Both being Boulder-based companies will allow Momentum and Sea to Summit to work together closely. And with its offices in Boston, Momentum will be able to easily take the brand to New York and introduce a new category of media to the products. Sea to Summit and Momentum will be at the upcoming Winter Market Outdoor Retailer show in Salt Lake City, January 22-25, 2012 (booth # 10001).

About Sea to Summit
Sea to Summit is an award-winning manufacturer of meticulously engineered, lightweight backpacking and adventure travel gear, based in Western Australia. We take our name from co-founder Tim Macartney-Snape’s 1990 solo expedition from the Bay of Bengal to the top of Mt. Everest. Sea to Summit constantly strives to meet the needs of the hard-core minimalist, as well as the discerning traveler, who demands compact, efficient gear that’s reliable, versatile and durable. Whether your adventures take you to the sea or to a summit — or everywhere in between — Sea to Summit’s products will more than earn their space in your bag.

About Momentum Media PR
Momentum Media PR is a results-driven PR agency specializing in bringing outdoor, active lifestyle, snow and bike brands to the forefront of their markets and consumer mindshare. Since 2001, Momentum Media PR has been providing public relations, media relations, brand strategy, creative events and consultation contributing to the growth of premium active brands. For more information, visit Momentum Media PR online at www.momentummediapr.com or on Facebook.