ALBANY, New York – (January 25, 2013) — PrimaLoft®, the world leader in high performance insulations and performance fabrics used in leading outdoor and fashion brands, home furnishings, work wear and military applications, has been selected as the exclusive synthetic insulation provider for the inaugural launch of the Black Diamond Equipment® apparel line, which will debut in Fall 2013.
The highly anticipated launch, featuring seven styles with PrimaLoft® insulation, will initially feature a collection of men’s apparel and accessories made available direct to consumers via select retail channels and e-commerce.
“PrimaLoft® is pleased to partner with Black Diamond Equipment® as the exclusive insulation supplier for the launch of its apparel line,” stated Mike Joyce, Chief Executive Officer, PrimaLoft®. “Black Diamond apparel has been carefully designed and crafted with highly technical and performance-focused features, so this partnership is a natural fit for PrimaLoft®”
Black Diamond Equipment® will feature PrimaLoft® ONE and PrimaLoft® SYNERGY insulations in multiple styles across the fall 2013 line: Stance Belay Parka, Stance Belay Hoody, Stance Belay Jacket, Stance Belay Pant, Access Hybrid Hoody, Access Hybrid Jacket and Access Hybrid Vest.
“PrimaLoft® is the global leader in insulation technology,” said Black Diamond Director of Apparel Tim Bantle. “We are extremely excited about the unique new silhouettes we've been able to develop utilizing both PrimaLoft® ONE and PrimaLoft® SYNERGY."
With the launch of the brand’s inaugural apparel line, Black Diamond Equipment announces its certification as a bluesign system partner. One of the most renowned environmental certifications in the world, the bluesign® standard evaluates each ingredient from raw materials and chemical components to natural resource consumption and the occupational health of the workplace. In 2010, PrimaLoft® was awarded compliance with the bluesign® criteria for environmental impact, and was named the first branded insulation manufacturer to obtain bluesign system partner status.
The complete Black Diamond line will be available in Fall 2013. To learn more about PrimaLoft®, visit www.primaloft.com, and follow the PrimaLoft® conversation online at Facebook and Twitter.
About Black Diamond Equipment:
Celebrating its 23rd anniversary, Black Diamond Equipment is a manufacturer of equipment and clothing for climbing, skiing and mountain sports. By consistently building innovative, standard-setting products and actively preserving the mountain/canyon environment, Black Diamond Equipment has assumed a leadership role in the international outdoor community. For more information on Black Diamond Equipment, visit BlackDiamondEquipment.com.
PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and performance fabrics, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.primaloft.com.