WAITSFIELD, VERMONT, January 10, 2013 – Strengthening agency experience in climbing, mountaineering and backcountry skiing, Pale Morning Media today announced the hiring of Taylor VanRoekel as account coordinator.

VanRoekel joins the Pale Morning Media team from Height of Land Publications (Jeffersonville, Vermont) where he was an assistant editor for Backcountry Magazine.  VanRoekel’s work included writing and editing support for Backcountry Magazine as well as Alpinist, Climberism.com and the splitboarding journal Kronicle.

“The mountain experience will always be the soul of Pale Morning Media,” said Drew Simmons, founder and president of the agency.   “Taylor’s professional experience in publishing, and his personal eagerness for outdoor adventure is an excellent addition to our growing team.”

VanRoekel is a Minnesota native who grew up skiing and adventuring among the foothills, lakes and river valleys that typify the Great Lakes’ landscape. An avid climber and skier, VanRoekel brings a natural affinity for the outdoor world to the new position.

Founded in 2001, Pale Morning Media (www.palemorningmedia.com) is a public relations and creative communications firm that drives sales by increasing the quantity and quality of brand visibility.    

The addition of VanRoekel increases the size of Pale Morning Media’s full-time team to seven.

VanRoekel can be reached by email at taylor@palemorning.com, through his direct number at 802.505.7637, or via the main number of Pale Morning Media, 802.583.6069.

ABOUT PALE MORNING MEDIA:  Pale Morning Media (www.palemorningmedia.com) is a public relations, and creative communications agency specializing in the outdoor world.  Based in Vermont’s Mad River Valley with a satellite office in Portland, Maine, Pale Morning Media’s client roster includes leading brands and organizations from North America and Europe in the outdoor, fishing, wintersport, travel and lifestyle markets.