NORTHFIELD, VTâ€”Darn Tough Vermont’s Women’s Lifestyle socks, designed by renowned outdoor apparel designer Poppy Gall, have been flying off the shelves since they were introduced a little over two years ago. So this year, Darn Tough is offering its loyal customers less of a good thing. Almost 50% less wool yarn weight than their traditional cushioned socks, that is, without sacrificing any of Darn Tough’s legendary comfort, fit, technical performance, or durability. And Poppy’s designs are, as always, stunning.
The American manufacturer of the only premium, all-weather performance socks with an unconditional lifetime guarantee leveraged their custom, 17.5-micron Merino wool yarns and cutting edge knitting technology to achieve a sock knit to a density of 1,441 stitches per square inch. As Ric Cabot, founder of Darn Tough explains, â€œOur customers asked us to create a beautiful, Poppy Gall designed sock that offered cushioning, without being bulky. They wanted all the attributes our socks are known for, but in a low-volume style that would fit comfortably into any shoe. We’ve achieved it with this sock, and I believe there is nothing similar to it on the market right now. And as always, we guarantee these socks for life, no questions asked, no receipt needed. If you ever wear them out, mail them in to us and well send you a new pair. That simple.â€
The Women’s Light Cushion Lifestyle socks are being introduced at the 2013 OR Winter show in 12 color ways, will be shipping to retail in July 2013, and can be seen at booth #32148. MSRP is $21.
For more information, please visit www.darntough.com.