February 4th will be Kate Ketschek’s first day on the job as owner of Revolution House Media. After 13 years working for brands like NEMO and Big Sky Resort, Kate hopes to put her experience in PR and marketing to work for other brands in the outdoor space. NEMO has signed on as Kate’s first client and the two will continue to focus on building brand strength and recognition within the outdoor and tactical markets.
“When Kate came to NEMO, we were a team of 7 people selling 7 tent models. Five years and twenty one major awards later, we are 20 people strong with a product line that includes over 30 tents, along with a full line of sleeping bags, pads, pillows, and camp tools like the Helio™ Pressure Shower. While our product offering has expanded, so has our brand recognition, and Kate has played an integral role increasing that awareness,” said Cam Brensinger, president and founder of NEMO. “We are happy to support Kate’s transition into working independently and excited to continue working together and see where Kate takes her venture.”
Kate will concentrate on establishing relationships with outdoor brands that also speak to the lifestyle and tactical/military markets. In addition to assisting with public relations, she will also offer brand and social media management, media planning, and the facilitation of strategic partnerships.
“Striking out on my own is something I’ve been thinking about for a while and the timing was perfect for both me and NEMO. We’ve worked hard to introduce the brand to the outdoor market and beyond, and while there’s still a lot to be done, we’ve made great strides. I couldn’t part with such a great brand and group of people, so I’m thankful to still be partnering with NEMO,” said Kate.
Kate’s departure coincides with NEMO accepting its latest design accolade, the coveted Editors’ Choice award from Backpacker for its Nocturne™ 15 and 30 Spoon™ Shape sleeping bags. Not fitting into the traditional mummy or rectangular categories, Kate was challenged with introducing a completely new sleeping bag design and category. Clearly and concisely communicating the features and purpose behind the design was paramount to testers understanding the full benefits of the Spoon™ shape bag.
“Each time I meet with a member of the media it’s a great learning experience. I try to anticipate the editor’s questions, immerse myself in not only our product, but competitors’, and provide details that will speak directly to the publications’ audience. My conversations with multiple members of the Backpacker team were no different. Challenging questions were asked and because this was a totally new product for us and the market, admittedly, there were times where I needed to go back to our designers, get the answers, and clearly communicate the information. As always, it was a team effort and we are all feeling very validated with the recognition of the Spoon™ Shape bag,” said Kate.
"Kate is clearly passionate about the products she represents. She responds quickly to requests for information, and enthusiastically unearths the kind of wonky details I'm so often looking for. She does a great job of tailoring her communication to my needs and audiences, which I've found extremely helpful as a gear reviewer," said Kelly Bastone, Contributing Editor, Backpacker.
If you or a brand you know are looking for someone to clearly, cleverly and energetically craft your story and deliver it to the right audience at the right time, you can find Kate at firstname.lastname@example.org, 603-828-1050, or www.revolutionhousemedia.com.