“We are receiving an overwhelming response from retailers,” states Alan Romick, Headsweats CEO. “They are excited to bring in the collection and offer a technical product that allows their customers to show their school spirit while performing at their personal best.”
The Collegiate Collection will spare no expense in allowing fans to celebrate their team. Previously only available in cotton, the new collegiate headwear from Headsweats will come equipped with exact school colors, unique school logo and Headsweats superior Perspiration Technology™. The Collegiate Collection will be available in sublimated Race Hats, Supervisors, Go Hats and embroidered Podium Hats. Headsweats is excited to give athletes and students the opportunity to truly show their school pride when out for a day of training or racing. Both Headsweats and Top of the World see this as just the beginning of a long and healthy relationship in the world of collegiate apparel.
This collaboration between Headsweats and Top of the World will allow these two leading brands to serve multiple markets with their new Collegiate Collection. Headsweats will continue to work exclusively with their endurance, cycle and outdoor customers and Top of the World will serve the sporting goods, college bookstores and team store channels.
Top of the World President Scott Shuler: “We are very excited to partner with Headsweats to offer this exciting new product to a whole new segment of collegiate fans. For years they have been waiting for this product and we are happy they can now express their team spirit on the track or trail.”
Headsweats Collegiate Collection will debut at The Running Event in Austin, TX, December 3 – 6, 2012. Stop by the Headsweats booth 1166 to see our newest collection, enjoy some healthy competition and show off your school pride. The new Collegiate Line will be available online at www.headsweats.com and in specialty retailers by December 2012.
The Headsweats line includes ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running and endurance markets. A spirit of innovation and well-developed partnerships such as the official headwear of Ironman globally and the official product of the Tour de France, along with unsurpassed customer service, has established Headsweats as a market leader for more than a decade. With a dedication and commitment to cutting-edge materials, innovative designs and the most comfortable, best fitting headwear in the industry, the Headsweats team is constantly looking towards the future of performance headwear. Keep a cool head. www.headsweats.com
About Top of the World
Top of the World is college’s #1 headwear licensee. Manufacturing hats for over 350+ universities and leagues; our hats are the ones teams, coaches and fans turn to when they're cheering, scoring or hoisting championship trophies. Our expertise; fit, form and fashion ensure headwear solutions for all customer segments. Top of the World is the Cap of College. www.towcaps.com