NEWMARKET, NH, January 10, 2013 â€“ Expanding on the brand’s breakthrough collection that introduced the world to the category of Outdoor Cross Training (OXT), GoLite Footwear today announced their newest line. â€œThis season we’ve pushed the OXT concept even farther, redefining what people can expect from their footwear,â€ says GoLite Footwear CEO Doug Clark. â€œThe collection combines the lightweight agility of a trail runner, with the versatility, support and protection of a hiking shoe. That means zero compromiseâ€”for any activity, on any terrain.â€
"Like every shoe we make, the new OXT collection starts with our RockAbsorber Technology,â€ explains GoLite Footwear Vice President of Sales Jody Linehan. â€œIt absorbs the terrain at the ground levelâ€”like an SUVâ€”and stabilizes the body. We combine this exclusive technology with lightweight EVA, TPU and a resin-impregnated rock plate to break the compromise between protection and agility.â€
Highlights from the collection include the trail-runner-inspired Comp for men and women; the XT 85 hiker for men; and the adventure-travel-themed XT 90 for men and women.
â€œWhen we use the term â€˜adventure travel,’ we mean real adventureâ€”not sightseeing,â€ says Clark. â€œThis is for people who one minute are hiking on a trail, the next are scrambling across sharp rocks, and when the terrain levels off a bit, they break into a run. We effectively end the this-or-that decision outdoor enthusiasts often face.â€
Topping off the innovation, upper protection comes in the form of TPU cages, rubber rands and nubuck randsâ€”what Linehan calls â€œsmartly designed, activity-specific, logical componentry.â€
â€œBy combining these technologies with the unconventional thinking that went into the Outdoor Cross Training collection, we’ve ended up with lightweight footwear that can do it all. You can hike, rock scramble, trail runâ€”and nothing’s going to slow you down,â€ concludes Clark.
GoLite Footwear’s new additions to the Outdoor Cross Training collection will join its flagship styles introduced last yearâ€”the XT 80 and XT 89â€”and be sold at premium outdoor specialty stores across the country and prominent online retailers beginning in Fall 2013.
About GoLite Footwear
GoLite Footwear designs innovative shoes for trail running and outdoor pursuits where the terrain is uneven, the conditions are unforgiving and the reward is knowing just how far you can push yourself. Their patented technologies improve traction, stability and cushioning while promoting the body’s innate ability to sense and adapt to its environment. Online at golite-footwear.com.