FITS Fall 2013 Collection: Socks Like You’ve Never Worn Them Before
Oldest American Sock Manufacturer Debuts New Styles, Colors and Comfort

Niota, TN (Jan 16, 2013)—Toss aside everything you thought you knew about socks. FITS Sock Co., the oldest American-Made sock manufacturer in the country, is proud to once-again push the standards of sock technology and comfort to a new level. FITS’ Fall 2013 collection includes new running, hiking and casually styled high performance socks as well as stylish re-designs of FITS’ classic Light Ski and Women’s Casual line-ups.

FITS Light Ski socks were recently dubbed, "Best Ski Socks on the Planet" in Outside Magazine's Winter Buyer's Guide for good reason: because the socks set a new standard in comfort and performance thanks to an unprecedented amount of patent-pending technology. FITS Socks are built with 18.5 micron double-plyed yarn to achieve a super soft feel with the durability of a much thicker gauge wool. Time intensive, patent-pending sewing techniques are applied so FITS socks ergonomically mold around the lower calf, heel pocket, foot arch and toe-box allowing the sock to stay comfortably next to your skin while eliminating rubbing and hotspots. All said and done, FITS socks are guaranteed to be your favorite socks you’ll ever own.

FITS Fall 2013 Collection:

Cable Knit Crew, $17.99
Content: 70% wool, 27% nylon, 3% spandex
Description: Finally a technically constructed cable-knit sock! FITS new Cable Knit Crew showcases a hansom links pattern at a women’s specific crew ankle height. FITS’ classic Full Contact Fit™ combines technical construction with style when you feel like dressing up or going casual. A looped toe seam eliminates irritation.

Light Hiker Crew (women's specific), $19.99
Content: 65% wool, 6% polyester, 27% nylon, 2% lycra spandex
Description: FITS’ popular Light Hiker Crew is now available specifically for women. The women’s specific Light Hiker comes equipped with extra cushioning in the heel, toe, and arch to accommodate long days on your feet. Crew height cuff rises comfortably just below your calf.

Ultra Light Runner Low, $14.99
Content:  66% wool, 27% nylon, 5% polyester, 2% lycra spandex
Description: The Ultra Light Runner Low is for runners who prefer a low ankle cuff to none-at-all. The UL Runner Low is designed with an ultra light flat knit design for zero bulk and full next-to-skin coverage. The top of the sock is vented to facilitate moisture release and dry feet.

Ultra Light Casual Crew — National Parks Edition, $18.99
Content: 64% wool, 34% Nylon, 2% lycra spandex
Description: FITS is proud to announce a new partnership with The National Parks Foundation to create a series of socks inspired by the beauty of our national park system. Each sock is designed with specific color palettes associated with various national parks. A portion of sales from each sock sold will be donated back to the National Park Foundation. Colorful, stylish, and comfortable, these Ultra Light Casual Crew socks are destined to become a favorite in any sock drawer.

Light Ski OTC, $23.99
Content: 66% wool, 26% nylon, 6% polyester, 2% lycra spandex
Description: The much-celebrated Light Ski OTC Sock by FITS, is now available in new styles and colors for Fall 2013. So put on your best après outfit and prepare to strut around town in these bad boys.

Please visit FITS Socks at OR (booth #BR303) or SIA (booth #2416)

About FITS Sock Co.
FITS Sock Co. is a premium sock brand manufactured at the Crescent Sock Mill in Niota TN. Established 110 years ago, Crescent is the oldest family run hosiery mill in the United States. FITS Sock Co. incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. FITS Socks are distributed in over 300 retail outlets around the country and on-line. Contact FITS Sock Co. at 423.435.4145 or at fitssock.com

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